| Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement C Ashley, T Tuten Psychology & Marketing 32 (1), 15-27, 2015 | 2202 | 2015 |
| Why customers won't relate: Obstacles to relationship marketing engagement C Ashley, SM Noble, N Donthu, KN Lemon Journal of Business Research 64 (7), 749-756, 2011 | 377 | 2011 |
| The differential effect of ad novelty and message usefulness on brand judgments DA Sheinin, S Varki, C Ashley Journal of Advertising 40 (3), 5-18, 2011 | 234 | 2011 |
| Betrayed by the buzz? Covert content and consumer-brand relationships C Ashley, HA Leonard Journal of Public Policy & Marketing 28 (2), 212-220, 2009 | 205 | 2009 |
| Creative leaders C Ashley, JD Oliver Journal of Advertising 39 (1), 115-130, 2010 | 65 | 2010 |
| The effect of loyalty program fees on program perceptions and engagement C Ashley, EA Gillespie, SM Noble Journal of Business Research 69 (2), 964-973, 2016 | 58 | 2016 |
| It's Closing Time: Territorial Behaviors from Customers in Response to Front Line Employees C Ashley, SM Noble Journal of Retailing 90 (1), 74-92, 2014 | 53 | 2014 |
| Promotional strategies for small businesses: group buying deals TL Tuten, C Ashley Small Business Institute® Journal 7 (2), 15-29, 2011 | 48 | 2011 |
| Loyalty and its influence on complaining behavior and service recovery satisfaction C Ashley, S Varki The Journal of Consumer Satisfaction, Dissatisfaction and Complaining …, 2009 | 47 | 2009 |
| Do social advergames affect brand attitudes and advocacy? TL Tuten, C Ashley Journal of Marketing Communications 22 (3), 236-255, 2016 | 42 | 2016 |
| Creative leaders' views on managing advertising creativity JD Oliver, C Ashley Journal of Marketing Theory and Practice 20 (3), 335-348, 2012 | 42 | 2012 |
| Can hedonic store environments help retailers overcome low store accessibility? C Ashley, M Ligas, A Chaudhuri Journal of Marketing Theory and Practice 18 (3), 249-262, 2010 | 32 | 2010 |
| Triggers and Outcomes of Customer-to-Customer Aisle Rage JD Dorsey, C Ashley, JD Oliver Journal of Retailing and Consumer Services, 67-77, 2016 | 27 | 2016 |
| Exploring the underlying dimensions of violence in print advertisements HA Leonard, C Ashley Journal of Advertising 41 (1), 77-90, 2012 | 19 | 2012 |
| Access Granted? An Examination of Financial Capability, Trait Hope, Perceived Access, and Food Insecurity in Distressed Census Tracts JR Gilbert, C Ashley Journal of Public Policy & Marketing 39 (2), 119-134, 2020 | 10 | 2020 |
| Territorial consumer behaviors on social media: a dark side of psychological ownership PD Micu, C Ashley Journal of Consumer Marketing 39 (1), 1-10, 2022 | 9 | 2022 |
| Experiential Learning in Second Life: A Simulation in Retail Management C Ashley, S Kibbe, S Thornton Atlantic Marketing Journal 3 (2), 8, 2014 | 9 | 2014 |
| Information Literacy through Gamification: Fantasy Brand Leagues C Ashley Marketing Education Review 29 (2), 107-112, 2019 | 8 | 2019 |
| Trial-Attitude Formation in Green Product Evaluations C Ashley, JD Oliver, JE Zemanek Atlantic Marketing Journal 5 (1), 35-61, 2016 | 8 | 2016 |
| Consumer territorial responses in service settings C Ashley, JR Gilbert, HA Leonard Journal of Services Marketing 34 (5), 651-663, 2020 | 6 | 2020 |
Stephanie M. NobleNestlé USA Professor of MarketingVerified email at utk.edu
