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Carolyn Wilson-Nash
Carolyn Wilson-Nash
Lecturer in Marketing and Retail, University of Stirling
Verified email at stir.ac.uk - Homepage
Title
Cited by
Cited by
Year
Is it love or loneliness? Exploring the impact of everyday digital technology use on the wellbeing of older adults
C Wilson
Ageing & Society 38 (7), 1307-1331, 2018
1082018
Introducing the socialbot: a novel touchpoint along the young adult customer journey
C Wilson-Nash, A Goode, A Currie
European Journal of Marketing 54 (10), 2621-2643, 2020
522020
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers
C Wilson-Nash, J Tinson
Journal of Marketing Management 38 (3-4), 248-278, 2022
262022
Selecting, optimizing, and compensating during lockdown: How older consumers use social networking services to improve social well-being
C Wilson-Nash, I Pavlopoulou, Z Wang
Journal of Interactive Marketing 58 (2-3), 301-320, 2023
82023
From FOMO to Changxin: a cross-cultural exploration of consumer response to newness in the fast-moving consumer goods industry
C Wilson-Nash, S Xiao
Academy of Marketing 52nd Annual Conference, 2019
62019
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19
C Wilson-Nash
Journal of Marketing Management 38 (17-18), 1958-1982, 2022
52022
Ageing technologically: Exploring the motivating operations of technology use by older adults
C WILSON
Durham University, 2014
52014
E-Health Diaries for People at End-of-Life:" A crutch to lean on"
C Wilson, P Ormandy, C Vasilica, S Ali
32016
How older people are mastering technology to stay connected after lockdown
C Wilson-Nash, J Tinson
URL: https://theconversation. com/how-older-people-are-mastering-technology …, 2021
12021
2018 Academy of Marketing annual conference: marketing the brave
J Tinson, C Wilson, M Moufahim, D Kolyperas, G Maglaras, I Black
Journal of Marketing Management 35 (9-10), 795-797, 2019
12019
When consumers switch product form: A cross-country study between UK, Brazil and China
C Wilson, SH Xiao, X Wang, I Kureshi, N Esquejo, P Murphy, T Davis
2018 AMA/ACRA Triennial Conference, 2018
12018
Nostalgia and negotiation: The electronic word‐of‐mouth and social well‐being of older consumers
C Wilson‐Nash, I Pavlopoulou
Psychology & Marketing 41 (3), 532-546, 2024
2024
The Customer Experience of Older Residents in Scottish Care Homes
C Wilson-Nash
SAGE Publications: SAGE Business Cases Originals, 2024
2024
Reflections on family caregivers' experiences during the pandemic.
C Wilson-Nash
2022
Technology is alienating people–and it’s not just those who are older
C Wilson-Nash, J Tinson
The Conversation Trust, 2022
2022
Evaluation of the ‘Connecting Residents in Scotland’s Care Homes’ Programme.
G Gibson, L McCabe, C Wilson-Nash, I Pavlopoulou
Stirling, 2022
2022
Look Who’s Talking: Exploring Older Adults’ Organic Electronic Word-of-Mouth (eWOM)
C Wilson-Nash
2021 eWOM Research Virtual Symposium, 2021
2021
Evaluation of the ‘Connecting Residents in Scotland’s Care Homes’ Programme. Final Report July 2022.
G Gibson, L McCabe, C Wilson-Nash, I Pavlopoulou
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