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Sudha Mani
Sudha Mani
Associate Professor of Marketing, Monash University
Verified email at monash.edu - Homepage
Title
Cited by
Cited by
Year
Entry mode and equity level: A multilevel examination of foreign direct investment ownership structure
S Mani, KD Antia, A Rindfleisch
Strategic management journal 28 (8), 857-866, 2007
116*2007
Entry mode and equity level: A multilevel examination of foreign direct investment ownership structure
S Mani, KD Antia, A Rindfleisch
Strategic management journal 28 (8), 857-866, 2007
1012007
Franchisor–franchisee bankruptcy and the efficacy of franchisee governance
KD Antia, S Mani, KH Wathne
Journal of Marketing Research 54 (6), 952-967, 2017
522017
Product alliances, alliance networks, and shareholder value: Evidence from the biopharmaceutical industry
S Mani, X Luo
International Journal of Research in Marketing 32 (1), 9-22, 2015
382015
Sales role-plays and mock interviews: An investigation of student performance in sales competitions
S Mani, P Kothandaraman, R Kashyap, B Ashnai
Journal of Marketing Education 38 (3), 183-198, 2016
232016
Drivers and performance implications of frontline employees’ social capital development and maintenance: The role of online social networks
R Agnihotri, S Mani, NN Chaker, PJ Daugherty, P Kothandaraman
Decision Sciences 53 (1), 181-215, 2022
192022
Social media analytics for business-to-business marketing
R Agnihotri, KA Bakeshloo, S Mani
Industrial Marketing Management 115, 110-126, 2023
62023
Linking new product alliances to stock returns and risk
S Mani
Journal of Strategic Marketing 24 (2), 131-143, 2016
62016
Alliance portfolios and joint R&D project performance
S Mani, B Ashnai, JJ Wang
Industrial Marketing Management 107, 238-252, 2022
52022
Stock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry
S Mani, P Kothandaraman, R Kashyap, B Ashnai
Journal of Marketing Theory and Practice 25 (1), 69-85, 2017
42017
Gender bias in the recruitment of entry-level B2B salespeople
B Ashnai, S Mani, P Kothandaraman, S Shekari
Journal of Business & Industrial Marketing 35 (8), 1335-1344, 2020
32020
Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration
E Mooi, S Mani, M Kleinaltenkamp, G Lilien, I Wilkinson
Journal of Business & Industrial Marketing 35 (8), 1305-1310, 2020
22020
Franchising research in marketing: suggestions for future research
S Mani, KH Wathne, KD Antia
Handbook of Research on Distribution Channels, 470-485, 2019
22019
Konica Minolta Business Solutions: A Professional Approach to Selling (A),(B), and (C)
P Kothandaraman, S Mani, W Healy
Case Research Journal, 111-127, 2016
22016
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival
S Mani, V Astvansh, KD Antia
Journal of Marketing, 00222429231193994, 2023
2023
Drivers and Performance Implications of Frontline Employees’ Social Capital Development and Maintenance: The Role of Online Social Networks
P Daugherty, RS Agnihotri, N Chaker, P Kothandaraman
2020
Connect, engage, transform!
S Mani
Journal of Business & Industrial Marketing 35 (8), 1303, 2020
2020
Gender bias in sales evaluation and hiring
B Ashnai, S Mani, P Kothandaraman
Australian and New Zealand Marketing Academy Conference (ANZMAC 2018), 2018
2018
Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Companies
R Kashyap, S Mani, P Kothandaraman, R Agnihotri
Social Media Marketing: Emerging Concepts and Applications, 143-158, 2018
2018
Buyer-supplier interactions during bankruptcy
S Mani, V Astvansh, KD Antia
Australian and New Zealand Marketing Academy Conference (ANZMAC 2017), 2017
2017
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