| Celebrity Endorsement and Purchase Intentions: The Role Of Trust, Attractiveness, Suitability Product W Wulandari, W Septrizola Jurnal Pundi 5 (2), 2021 | 4 | 2021 |
| The influence of social media marketing and e-word of mouth in building purchase intention of kopibanaxfallenskitchen mediated by brand image. AM Putta, S Evanita Marketing Management Studies 1 (2), 103-111, 2021 | 4 | 2021 |
| Reference group and utilitarian shopping motivation and online purchase decision of fashion products in Tokopedia Marketplace MR Fauzan, G Susandy Marketing Management Studies 1 (1), 01-14, 2021 | 4 | 2021 |
| The effect of electronic word of mouth and travel motivation on revisit intention R Irsyaddillah, O Trinanda Marketing Management Studies 1 (2), 132-141, 2021 | 1 | 2021 |
| The effect of store atmosphere on impulse buying with hedonic shopping motivation as mediation variable (at mis glam cosmetics shop in padang city) F Alexandra Marketing Management Studies 1 (2), 142-150, 2021 | | 2021 |
| Market orientation and marketing innovation on competitive advantage on YOU cosmetic brand A Sakinah, VR Dwita Marketing Management Studies 1 (2), 103-111, 2021 | | 2021 |
| The moderating effect of switching cost on the influence of social influence and price towards switching intention M Fauzan, Y Engriani Marketing Management Studies 1 (2), 78-86, 2021 | | 2021 |
| The influence of Brand personality and customer experience on electronic word of mouth at Maybelline product with brand preference as mediating variable S Virgarani, AP Budiarti Marketing Management Studies 1 (2), 70-77, 2021 | | 2021 |
| Entrepreneurship characteristics, business location and entrepreneurship competency towards business success of garage A Gultom Marketing Management Studies 1 (1), 56-69, 2021 | | 2021 |
| The influence of Youtube advertising towards brand image EP Himah, TS Maulani Marketing Management Studies 1 (1), 44-55, 2021 | | 2021 |
| Advertising, celebrity and the effect to purchase intention of Camera Canon Mirrorless M50 R Fahlevi, S Evanita, W Septrizola Marketing Management Studies 1 (1), 25-33, 2021 | | 2021 |
| Service quality and perceived value towards revisit intention of EI’s coffee in Padang by customer satisfaction as mediating variable RD Harman, A Maulana Marketing Management Studies 1 (1), 15-24, 2021 | | 2021 |
| Ambient factors, design factors, and social factors towards satisfaction by irritation as mediating variabel C Wiranisa, AY Sari Marketing Management Studies 1 (1), 34-43, 2021 | | 2021 |
| Green product quality: A gray servqual approach MF Rizaldi, HA Mesta Operations Management and Information System Studies 1 (1), 20-29, 2021 | | 2021 |
