| Investigating the key routes to customer delight DC Barnes, N Ponder, K Dugar Journal of Marketing Theory and Practice 19 (4), 359-376, 2011 | 156 | 2011 |
| What makes an object smart? Conceptualization, development, and validation of a scale to measure the Smartness of a Thing (SoT) M Rokonuzzaman, KK Kim, KK Dugar, J Fox Journal of Business Research 141, 337-354, 2022 | 16 | 2022 |
| Rasch analysis of the Brief Symptom Inventory-18 with African American and White students. RCL Chao, K Green, K Dugar, L Paiko, J Zhao, PF Li Psychological Assessment 31 (1), 100, 2019 | 10 | 2019 |
| Stigma Around the Consumption of Sanitary Napkins and Implications for International Marketing Strategy: A Case Study from Rural India KK Dugar, J Fox International Journal of Instructional Cases, 2022 | 5 | 2022 |
| Consumers' Perceptions of Voluntary and Involuntary Deconsumption: An Exploratory Sequential Scale Development Study KK Dugar http://digitalcommons.du.edu, 2017 | 3 | 2017 |
| Exploring corporate social responsibility, product recalls, customer satisfaction and financial performance in publicly-traded firms KK Dugar, BT Engelland, RS Moore Proceedings of the Society for Marketing Advances, 122-123, 2010 | 2 | 2010 |
| What's in a Name? Strategic Challenges in Targeting and International Branding – Glocalization Lessons from a Beer Brand's Market Entry in Nepal KK Dugar Doing Business in South Asia, Muralidhara, G. V. (Ed.), 2023 | 1 | 2023 |
| Rasch Analysis of the Brief Symptom Inventory-18 with African Americans. RC Chao, K Green, K Dugar, J Longo Journal of Applied Measurement 19 (2), 173-191, 2018 | 1 | 2018 |
| Hearing Diverse Perspectives: Authentic Signaling in Faculty Recruitment BL Opall, B., Dugar, K. K., Hanson-Rasmussen, N. J., Hansen, K. E., & Kurtenbach Journal of Higher Education Management, 2022 | | 2022 |
| OK GOOGLE, WHAT MAKES AN OBJECT SMART? CONSUMERS'PERCEPTIONS AND EXPERIENCES OF SMART OBJECTS M Rokonuzzaman, KK Kim, K Dugar, J Fox 2020 AMA Summer Academic Conference, 103, 2020 | | 2020 |
| An assessment of developmental trajectory of baby boomers in the United States - A latent growth curve modeling application K Dugar Joint Statistical Meetings, 2015 | | 2015 |
| Rasch Analysis of the Brief Symptom Inventory with African Americans using a Calibration and a Validation Sample KK Chao, R. C., Green, K. E., & Dugar APA Proceedings, 2013 | | 2013 |
| Exploring corporate social responsibility, product recalls, customer satisfaction, and financial performance in publicly-traded firms RS Dugar, K. K., Engelland, B. T., & Moore Society for Marketing Advances Proceedings, 2010 | | 2010 |
| Do unsponsored negative political ads influence website evaluations? KK Moore, R. S., Moore, M., & Dugar Society for Marketing Advances Proceedings, 2010 | | 2010 |
| “Meri Pepsi” or “Mera Pepsi”? The role of linguistic gender markers on brand gender perceptions and brand evaluations: A cross-national exploration N Dugar, K. K., & Ponder Society for Marketing Advances Proceedings, 2010 | | 2010 |
| Targeting whom? Final consumer or decision maker? An analysis of fruit-beverage marketing to children. KK Jyotishi, A., & Dugar Marketing Mastermind 8 (10), 60-64, 2008 | | 2008 |
Nicole PonderMississippi State UniversityVerified email at business.msstate.edu
