| “I saw it in the movies”: Exploring the link between product placement beliefs and reported usage behavior CR Morton, M Friedman Journal of Current Issues & Research in Advertising 24 (2), 33-40, 2002 | 285 | 2002 |
| The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: A construal-level theory perspective SY Park, CR Morton Journal of Advertising 44 (4), 338-348, 2015 | 107 | 2015 |
| Safe sex after 50 and mature women's beliefs of sexual health CR Morton, H Kim, D Treise Journal of Consumer Affairs 45 (3), 372-390, 2011 | 35 | 2011 |
| The Growing Commercialization of Schools: Issues and Practices JI Richards, EA Wartella, C Morton, L Thompson The Annals of the American Academy of Political and Social Science 557 (May …, 1998 | 35 | 1998 |
| Ethnic Identity as a Predictor of Microaggressions Toward Blacks, Whites, and Hispanic LGBs by Blacks, Whites, and Hispanics T Elias, A Jaisle, C Morton-Padovano Journal of Homosexuality 64 (1), 1-31, 2016 | 33 | 2016 |
| Current issues in political marketing WW Wymer, J Lees-Marshment Psychology Press, 2005 | 26 | 2005 |
| The influence of regulatory focus on the effect of product cues D Song, CR Morton Psychology & Marketing 33 (11), 917-933, 2016 | 20 | 2016 |
| Personality-based engagement: An examination of personality and message factors on consumer responses to social media advertisements NA Dodoo, CM Padovano Journal of Promotion Management 26 (4), 481-503, 2020 | 19 | 2020 |
| Corporate social advertising's effect on audience attitudes toward company and cause CR Morton The University of Texas at Austin, 1999 | 9 | 1999 |
| Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising J Villegas, C Morton Journal of Current Issues and Research in Advertising 41 (2), 229-242, 2020 | 6 | 2020 |
| The framing of adoption: A content analysis of print news coverage 2014-2016 C Morton, S Shelton The Journal of Public Interest Communications 3 (1), 27-27, 2019 | 6 | 2019 |
| Use of the PHM framework to create safe-sex ads targeted to mature women 50 and older CR Morton, H Kim Health Marketing Quarterly 32 (2), 148-164, 2015 | 6 | 2015 |
| Consciousness-Raising Advertising: Issue Promotion, Brand Building, or a Combination of Both? CR Morton PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 233-240, 1998 | 5 | 1998 |
| Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements S Mueller, CR Morton, BK Johnson, B Sharma, JD Morris International Journal of Advertising 42 (3), 488-517, 2023 | 4 | 2023 |
| Political Issue Promotion in the Age of 9-11 C Morton, J Villegas Journal of Nonprofit & Public Sector Marketing 14 (1-2), 269-284, 2005 | 4 | 2005 |
| The effects of nostalgia cues in sexual health advertising CR Morton, S Williams, J Morris Health Marketing Quarterly 37 (3), 207-221, 2020 | 3 | 2020 |
| The Relationship between Product Placement Beliefs and Product Usage CR Morton, M Friedman Proceedings of the conference-american academy of advertising, 160-160, 2002 | 3 | 2002 |
| The effect of media-bound factors on cause-related marketing (CRM) audience's attitudes and behavioral intention S Lee, C Morton American Academy of Advertising. Conference. Proceedings (Online), 213, 2017 | 2 | 2017 |
| Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials CR Morton, NA Dodoo, J Villegas, S Mueller, HS Chang Journal of Current Issues & Research in Advertising 44 (2), 123-141, 2023 | 1 | 2023 |
| The Role of Regulatory Focus, Social Distance, and Involvement in Anti High-Risk Drinking Ad Framing: A Construal Level Perspective SY Park, C Morton American Academy of Advertising. Conference. Proceedings (Online), 113, 2013 | 1 | 2013 |
