| Determinates of financial behavior: insights into consumer money attitudes and financial literacy TY Shih, SC Ke Service Business 8 (2), 217-238, 2014 | 155 | 2014 |
| Export decisions within Taiwanese electrical and electronic SMEs: The role of management characteristics and attitudes TY Shih, R Wickramasekera Asia Pacific Journal of Management 28, 353-377, 2011 | 84 | 2011 |
| COMPARATIVE ANALYSIS OF MARKETING STRATEGIES FOR MANUFACTURERS'AND RETAILERS'BRANDS TY Shih International Journal of Electronic Business Management 8 (1), 56, 2010 | 49 | 2010 |
| Determinants of enterprises radical innovation and performance: Insights into strategic orientation of cultural and creative enterprises TY Shih Sustainability 10 (6), 1871, 2018 | 45 | 2018 |
| Modeling international investment decisions for financial holding companies CV Trappey, TY Shih, AJC Trappey European Journal of Operational Research 180 (2), 800-814, 2007 | 23 | 2007 |
| Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention TY Shih The Service Industries Journal 32 (6), 981-1005, 2012 | 21 | 2012 |
| Attribute design and marketing strategy of branding experience museums TY Shih International Journal of Electronic Business Management 13, 85, 2015 | 16 | 2015 |
| Determinates of consumer adoption attitudes: an empirical study of smart home services TY Shih International Journal of E-Adoption (IJEA) 5 (2), 40-56, 2013 | 15 | 2013 |
| Co-evolutions in global decoupling: Learning from the global semiconductor industry H Gao, M Ren, TY Shih International Business Review 32 (6), 102118, 2023 | 14 | 2023 |
| An empirical study of food and beverage chains' internationalisation: advancing intangible resource theory and research TY Shih European Journal of International Management 11 (6), 660-687, 2017 | 14 | 2017 |
| Generating intangible resource and international performance: Insights into enterprises organizational behavior and capability at trade shows TY Shih, CC Yang Journal of Business Economics and Management 20 (6), 1022-1044, 2019 | 12 | 2019 |
| The determinate effects of competences and decision process factors on firms' internationalisation TY Shih The Service Industries Journal 30 (14), 2329-2350, 2010 | 11 | 2010 |
| Cloud service adoption by firms in Taiwan: advancing trust theory and applications TY Shih, CW Lin Information Development 33 (5), 495-511, 2017 | 10 | 2017 |
| Developing marketing strategies for TV shopping stores: A second-order structural equation modeling application TY Shih International Journal of Electronic Business Management 9 (4), 355, 2011 | 7 | 2011 |
| Key factors of marketing strategies of mobile service innovations TY Shih International Journal of Innovation and Learning 16 (4), 448-466, 2014 | 6 | 2014 |
| The sensitivity analysis of the international investment decision model TY Shih, CV Trappey The open operational research journal 2 (1), 2008 | 6 | 2008 |
| Exploring the effects of prospective corporate social responsibility on firm performance: the mediating role of innovation TY Shih Technology Analysis & Strategic Management 36 (2), 293-305, 2024 | 4 | 2024 |
| Development strategy of service innovation: Near Field Communication system application TY Shih, CC Chan International Journal of Innovation and Learning 8 (3), 241-255, 2010 | 4 | 2010 |
| Advancing the value and application of mobile advertising: Moving beyond structural equation modeling analysis to algorithms TY Shih, LC Yang International Journal of Information and Management Science 28 (2), 153-175, 2017 | 3 | 2017 |
| The Determinate Effects of Customer Values on Brand Trust toward Online Stores-Comparative Analysis by Conformity Attributes TY Shih, YH Yang Xing Xiao Ping Lun 10 (2), 165, 2013 | 3 | 2013 |
