| When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides FF Gu, K Hung, DK Tse Journal of marketing 72 (4), 12-28, 2008 | 930 | 2008 |
| Online influencer marketing FF Leung, FF Gu, RW Palmatier Journal of the Academy of Marketing Science 50 (2), 226-251, 2022 | 308 | 2022 |
| A social institutional approach to identifying generation cohorts in China with a comparison with American consumers KH Hung, FF Gu, CK Yim Journal of international business studies 38, 836-853, 2007 | 256 | 2007 |
| A social institutional approach to identifying generation cohorts in China with a comparison with American consumers KH Hung, FF Gu, CK Yim Journal of international business studies 38, 836-853, 2007 | 256 | 2007 |
| Influencer marketing effectiveness FF Leung, FF Gu, Y Li, JZ Zhang, RW Palmatier Journal of marketing 86 (6), 93-115, 2022 | 186 | 2022 |
| When does FDI matter? The roles of local institutions and ethnic origins of FDI DT Wang, FF Gu, KT David, CKB Yim International business review 22 (2), 450-465, 2013 | 167 | 2013 |
| Patterned orocutaneous therapy improves sucking and oral feeding in preterm infants M Poore, E Zimmerman, SM Barlow, J Wang, F Gu Acta paediatrica 97 (7), 920-927, 2008 | 133 | 2008 |
| Justice-based service recovery expectations: measurement and antecedents CKB Yim, FF Gu, KW Chan, KT David Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003 | 93 | 2003 |
| Observer effects of punishment in a distribution network DT Wang, FF Gu, MC Dong Journal of Marketing Research 50 (5), 627-643, 2013 | 92 | 2013 |
| Managing Distributors’ Changing Motivations over the Courseofa Joint Sales Program FF Gu, N Kim, DK Tse, DT Wang Journal of Marketing 74 (5), 32-47, 2010 | 64 | 2010 |
| Intra-and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters C Zhang, Z Hu, FF Gu Journal of International Marketing 16 (3), 108-135, 2008 | 53 | 2008 |
| The role of program fairness in asymmetrical channel relationships FF Gu, DT Wang Industrial Marketing Management 40 (8), 1368-1376, 2011 | 49 | 2011 |
| Improving media decisions in China: a targetability and cost-benefit analysis K Hung, FF Gu, DK Tse Journal of Advertising 34 (1), 49-63, 2005 | 47 | 2005 |
| Exploratory and exploitative OFDI from emerging markets: impacts on firm performance Q Tang, FF Gu, E Xie, Z Wu International Business Review 29 (2), 101661, 2020 | 46 | 2020 |
| Materialism among adolescents in China: a historical generation perspective FF Gu, K Hung Journal of Asia Business Studies 3 (2), 56-64, 2009 | 43 | 2009 |
| The role of sales representatives in cross-cultural business-to-business relationships FF Gu, JJ Wang, DT Wang Industrial Marketing Management 78, 227-238, 2019 | 34 | 2019 |
| Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships C Zhang, X Bai, FF Gu Industrial Marketing Management 71, 215-226, 2018 | 30 | 2018 |
| Power or market? Location determinants of multinational headquarters in China DT Wang, SX Zhao, FF Gu, WY Chen Environment and Planning A 43 (10), 2364-2383, 2011 | 26 | 2011 |
| Determinants for consumption materialism among late adolescents in China FF Gu, K Hung, DK Tse Advances in Consumer Research 32, 649, 2005 | 19 | 2005 |
| Does influencer marketing really pay off FF Leung, JZ Zhang, FF Gu, Y Li, RW Palmatier Harvard business review, 2022 | 18 | 2022 |
David TseProfessor of Marketing (retired), Research FellowVerified email at business.hku.hk
