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Prof. F. B. Kennedy
Prof. F. B. Kennedy
Professor in Management, Eastern University Sri Lanka
Verified email at esn.ac.lk
Title
Cited by
Cited by
Year
Impact of micro-credit programs on eliminating economic hardship of women
S Maheswaranathan, FB Kennedy
University of Kelaniya, 2010
252010
Consumer Attitude towards Fast Food Consumption (May 3, 2015)
S Devendra, FB Kennedy
Journal of Business Studies 1 (1), 40-49, 2015
12*2015
The effects of Guerrilla marketing on generation y consumer’s purchase intention
K Powrani, FB Kennedy
Asian Journal of Economics, Business and Accounting 7 (1), 1-12, 2018
112018
Antecedents affecting consumers’ green purchase intention towards green products
FB Kennedy, A Adhikari
American Journal of Interdisciplinary Research and Innovation 1 (3), 47-52, 2023
42023
Brand Equity And Brand Loyalty: The Mediating Effect Of Customer Satisfaction A Comparative Study On Companies With Brand Change
FBK Kovintharajah Thanushan
International Journal of Scientific and Research Publications 10 (12), 456-469, 2020
3*2020
Internal factors on impulse buying behaviour special reference to apparels
FB Kennedy, B Vimala
Int. J. Adv. Res. Development 3 (1), 74-77, 2018
32018
Impact of Micro-Credit Programmes on Eliminating Economic Hardship of Women. ICBI. Sri Lanka: University of Kelaniya
S Maheswaranathan, FB Kennedy
32010
Gren Purchase Intention on Consumer Decision Making towards Green Prducts
N Lavan, FB Kennedy
Asian Journal of Economics, Business and Accounting, 5 (1), 1 7, 2017
22017
Market orientation on tourism service performance: the mediating role of e-marketing
CB Paranage, FB Kennedy
Asian Journal of Economics Business and Accounting 20 (4), 33-43, 2021
12021
IS CONSUMER SOCIAL RESPONSIBILITY AN OUTPUT OF RELIGIOSITY.
FB Kennedy, LD Victor
Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017
12017
Visual merchandising on impulse buying behaviour of working women in formal sector
B Kennedy, D Vimala
Unpublished, 2017
12017
THE EFFECT OF PERSONALITY ON IMPULSIVE AND COMPULSIVE BUYING BEHAVIOUR
FB Kennedy
12015
Service brand attachment on customer citizenship behavior: The mediating role of perceived value
DC Jayarathna, FB Kennedy
Rajarata University of Sri Lanka, Faculty of Management Studies, 2020
2020
Impact of Visual Merchandising on Impulse Buying: A study on Clothing segment in Kurunegala District
JS Nidarshaa, FB Kennedy
MENTOR The Journal of Business Studies 4 (1), 18-29, 2020
2020
Religiosity on Consumer Behaviour, special reference to green food consumption
FB Kennedy, U Udunuwara
International Journal of Engineering Research and General Science 5 (3), 201-208, 2017
2017
HUMAN RESOURCE MANAGEMENT PRACTICES AND SERVICE QUALITY-REFERENCE TO PRIVATE HOSPITALS IN SRI LANKA
LD Victor, FB Kennedy
Department of Marketing Management, University of Kelaniya, Sri Lanka, 2017
2017
Study on The Influence of Promotional Mix And Personal Factors on Urban Consumers’ Buying Decision Towards Fast Food Special Reference To Dehiwela Divisional Secretariat Area”
FB Kennedy
Journal for Studies in Management and Planning 2 (11), 225-232, 2016
2016
The Influence of Promotional Mix and Personal Factors on Urban Consumers’ Buying Decision towards Fast Food, Special Reference to Dehiwela Divisional Secretariat Area
FB S Thivyaashani, and Kennedy
Journal for Studies in Management and Planning 2 (11), 2016
2016
The Influence of Promotional Mix and Personal Factors on Consumers’ Buying Decision towards Fast Food, Special Reference to Dehiwela Divisional Secretariat Area Publication …
S Thivyaashani, FB Kennedy
IRC, 1st International Research Conference Trincomalee Campus, Eastern …, 2016
2016
Consumers impulse buying of apparels
FB Kennedy
Wayamba University of Sri Lanka. Kuliyapitiya, 2014
2014
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