David Mazursky

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Citations	9458	2012
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19891990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023202430 46 44 46 62 61 85 82 77 91 102 129 174 167 197 227 254 322 300 358 375 389 386 444 504 470 490 480 449 408 401 375 400 339 277 220

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Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityVerified email at idc.ac.il
Sorin SolomonProfessor of Physics , Hebrew University of JerusalemVerified email at cc.huji.ac.il
Yael SteinhartColler School of Management , Tel Aviv UniversityVerified email at post.tau.ac.il
Paola CilloBocconi UniversityVerified email at unibocconi.it
michael kaminsstony brookVerified email at stonybrook.edu
Duncan GuestProfessor, of Cognitive Psychology Nottingham Trent UniversityVerified email at ntu.ac.uk
Bruno BusaccaProfessor of Marketing - Bocconi UniversityVerified email at unibocconi.it
Yoram LouzounBar Ilan UniversityVerified email at math.biu.ac.il
Gita JoharColumbia UniversityVerified email at columbia.edu
Stav RosenzweigBen Gurion Univestiry - Guilford Glazer Faculty of Business & ManagementVerified email at som.bgu.ac.il
James JaccardProfessor New York UniversityVerified email at nyu.edu
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelVerified email at idc.ac.il
Zeynep Gürhan-CanliMigros Professor of Marketing, Koc UniversityVerified email at ku.edu.tr
Gaia RuberaBocconi UniversityVerified email at unibocconi.it
Andrea OrdaniniBocconiVerified email at unibocconi.it
Professor James A. HamptonProfessor of Psychology, City University LondonVerified email at city.ac.uk

David Mazursky

Kmart Professor of Marketing, School of Business, The Hebrew University

Verified email at huji.ac.il

Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process PA LaBarbera, D Mazursky Journal of marketing research 20 (4), 393-404, 1983	2062	1983
Exploring the development of store images. D Mazursky, J Jacoby Journal of retailing, 1986	1293	1986
The idea itself and the circumstances of its emergence as predictors of new product success J Goldenberg, DR Lehmann, D Mazursky Management science 47 (1), 69-84, 2001	584	2001
Past experience and future tourism decisions D Mazursky Annals of Tourism Research 16 (3), 333-344, 1989	535	1989
Creativity in product innovation J Goldenberg Cambridge University Press, 2002	439	2002
Linking brand and retailer images: do the potential risks outweigh the potential benefits? J Jacoby, D Mazursky Journal of Retailing, 1984	320	1984
Financial constraints in innovation projects: When is less more? M Hoegl, M Gibbert, D Mazursky Research Policy 37 (8), 1382-1391, 2008	310	2008
Toward identifying the inventive templates of new products: A channeled ideation approach J Goldenberg, D Mazursky, S Solomon Journal of Marketing Research 36 (2), 200-210, 1999	308	1999
The fundamental templates of quality ads J Goldenberg, D Mazursky, S Solomon Marketing science 18 (3), 333-351, 1999	236	1999
Finding your innovation sweet spot J Goldenberg, R Horowitz, A Levav, D Mazursky Harvard business review 81 (3), 120-129, 2003	228	2003
Creative sparks J Goldenberg, D Mazursky, S Solomon Science 285 (5433), 1495-1496, 1999	200	1999
When feedback is ignored: Disutility of outcome feedback. J Jacoby, D Mazursky, T Troutman, A Kuss Journal of Applied Psychology 69 (3), 531, 1984	198	1984
When consumers switch brands D Mazursky, P LaBarbera, A Aiello Psychology & Marketing 4 (1), 17-30, 1987	196	1987
Experience and expertise in complex decision making. J Jacoby, T Troutman, A Kuss, D Mazursky Advances in consumer research 13 (1), 1986	190	1986
Temporal decay in satisfaction–purchase intention relationship D Mazursky, A Geva Psychology & Marketing 6 (3), 211-227, 1989	134	1989
New directions in behavioral process research: Implications for social psychology J Jacoby, J Jaccard, A Kuss, T Troutman, D Mazursky Journal of Experimental social psychology 23 (2), 146-175, 1987	132	1987
Forming impressions of merchandise and service quality D Mazursky, J Jacoby Perceived quality, 13-54, 1985	131	1985
Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity Y Steinhart, M Kamins, D Mazursky, A Noy Journal of Consumer Psychology 24 (4), 472-483, 2014	113	2014
“I could never have expected it to happen”: The reversal of the hindsight bias D Mazursky, C Ofir Organizational Behavior and Human Decision Processes 46 (1), 20-33, 1990	109	1990
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation Z Estes, M Gibbert, D Guest, D Mazursky Journal of Consumer Psychology 22 (1), 86-101, 2012	108	2012

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