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Jisu Kim
Jisu Kim
Assistant Professor of Marketing, Auburn University
Verified email at auburn.edu - Homepage
Title
Cited by
Cited by
Year
An emerging theory of loyalty program dynamics
JJ Kim, L Steinhoff, RW Palmatier
Journal of the Academy of Marketing Science 49 (1), 71-95, 2021
1262021
Data privacy in retail
KD Martin, JJ Kim, RW Palmatier, L Steinhoff, DW Stewart, BA Walker, ...
Journal of Retailing 96 (4), 474-489, 2020
802020
The effect of online shopping platform strategies on search, display, and membership revenues
JY Lee, E Fang, JJ Kim, X Li, RW Palmatier
Journal of Retailing 94 (3), 247-264, 2018
772018
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Articles 1–3