| Delving into brand anthropomorphisation strategies in the experiential context of name‐brand voice assistants M Vernuccio, M Patrizi, A Pastore Journal of Consumer Behaviour 22 (5), 1074-1083, 2023 | 27 | 2023 |
| Developing voice-based branding: Insights from the Mercedes case M Vernuccio, M Patrizi, A Pastore Journal of Product & Brand Management 30 (5), 726-739, 2021 | 19 | 2021 |
| “Hey, voice assistant!” How do users perceive you? An exploratory study M Patrizi, M Vernuccio, A Pastore Sinergie Italian Journal of Management 39 (1), 173-192, 2021 | 17 | 2021 |
| Brand anthropomorphism and brand voice: The role of the name-brand voice assistant M Vernuccio, M Patrizi, A Pastore Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 7 | 2020 |
| Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts M Patrizi, M Šerić, M Vernuccio Journal of Retailing and Consumer Services 77, 103659, 2024 | 4 | 2024 |
| The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context M Vernuccio, M Patrizi, M Šerić, A Pastore Journal of Brand Management 30 (4), 302-317, 2023 | 3 | 2023 |
| Artificial intelligence and brand anthropomorphisation: the role of voice assistants M Vernuccio, M Patrizi, A Pastore 48th EMAC annual conference. Proceedings, 1-12, 2019 | 3 | 2019 |
| Evoluzione del brand tra antropomorfismo e intelligenza artificiale: il ruolo della voce M Vernuccio, M Patrizi, A Pastore I Percorsi identitari nel Marketing, 1-7, 2018 | 3 | 2018 |
| Innovazione nel branding e assistenti vocali. Dare voce e umanità alla marca. M Patrizi, M Vernuccio McGraw-Hill Education, 2022 | 2 | 2022 |
| Talking to voice assistants: Exploring negative and positive users’ perceptions M Patrizi, M Vernuccio, A Pastore Digital Marketing & eCommerce Conference, 24-34, 2021 | 1 | 2021 |
| The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy C Barbarossa, M Patrizi, M Vernuccio, MC Di Poce, A Pastore Health Policy 136, 104881, 2023 | | 2023 |
| Sapienza University of Rome, Rome, Italy M Vernuccio, S Boccalini, M Patrizi, A Pastore Advances in Digital Marketing and eCommerce: Fourth International Conference …, 2023 | | 2023 |
| Deepening branding opportunities in VR-based metaverses. A qualitative study M Vernuccio, S Boccalini, M Patrizi, A Pastore Digital Marketing & eCommerce Conference, 37-45, 2023 | | 2023 |
| Virtual reality engagement ed esperienza di marca nel metaverso M Vernuccio, S Boccalini, M Patrizi, A Pastore Rediscovering local roots and interactions in management, 2023 | | 2023 |
| Exploring young adults’ unwillingness to adopt COVID-19 contact tracing apps: A mixed-method study B Camilla, M Patrizi, M Vernuccio, MC DI POCE SINERGIE 41 (2), 271-293, 2023 | | 2023 |
| SOS soft skills. Come migliorare il capitale umano di domani A Pastore, C Scrimieri, M Patrizi STRATEGIE E GOVERNO DELL'IMPRESA, Scritti in onore di Pietro Genco, 2023 | | 2023 |
| How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants M Patrizi, M Vernuccio Micro & Macro Marketing 32 (2), 255-280, 2023 | | 2023 |
| COMPETENZE SOFT IL GAP DA COLMARE PER INSERIRE I NEOLAUREATI NEL MONDO DEL LAVORO A Pastore, C Scrimieri, M Patrizi SVILUPPO & ORGANIZZAZIONE, 46-52, 2023 | | 2023 |
| Exploring branding strategies in metaverses. A qualitative study M Vernuccio, S Boccalini, M Patrizi, A Pastore | | 2023 |
| Casi di marketing Vol. XVI: Quaderni del Master Universitario in Marketing Management M Patrizi Sapienza Università Editrice, 2022 | | 2022 |
