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Dr. Prabha Kiran
Dr. Prabha Kiran
Head of the Department, Management and Marketing, Westminster International University in Tashkent
Verified email at wiut.uz
Title
Cited by
Cited by
Year
Review on Impact of Changing Lifestyles on Dietary Pattern
S. Vasantha, S. Vijaylakshmi and Prabha Kiran
International Journal or Current Research and Academic Review 3, 135-147, 2015
14*2015
Review Article - Exploring the Impact of Online Reviews on Purchase Intentions of Customer
SV Prabha Kiran
American International Journal of Research in Humanities, Arts and Social …, 2015
13*2015
New corporate social responsibility brand evaluation in a developing country: Uzbekistan
Z Ataniyazova, BA Friedman, P Kiran
International Journal of Corporate Social Responsibility 7 (1), 3, 2022
122022
Green Entrepreneurship: A Bibliometric Study
PK Anil Kumar
International Journal of Applied Business and Economic Research 15 (16), 153-166, 2017
112017
Analysing the Role of User Generated Content on Consumer Purchase Intention in the New Era of Social Media and Big Data
SV Prabha Kiran
Indian Journal of Science and Technology, 2016
112016
Whatsapp and its Impact on Social Life of Youngsters : A Perspective
AS Prabha KIran
Management Insight 14 (1,issn:0973 936X (print)24560936(online)), 57-64, 2018
102018
Impact of the Covid-19 Pandemic Outbreak on Panic Buying Behavior in the FMCG Sector
V Thakur, P Kiran
Ushus Journal of Business Management 20 (2), 71-90, 2021
92021
Understanding the influence of utilitarian and hedonic factors on buying behaviour of gen Y while purchasing smartphones
P Kiran, T Thomas, J Johny, D Jose
Ushus Journal of Business Management 18 (4), 55-69, 2019
92019
Transforming Customer Experience in E-Commerce Market Place: A SMACT Approach
PK Abhishek Srivastava
Indian Journal of Science and Technology 9 (32), 2016
72016
Transformation of Consumer Attitude through Social Media towards Purchase Intention of Cars
SV Prabha Kiran
Indian Journal Of Science and Technology, 2016
72016
The Role of online Reviews in building customer customers trust and its impact on online purchase behavior
SV Prabha Kiran
Indian journal of Applied Research 4 (12), 2014
62014
Moderation of income and age on customer purchase intention of green cosmetics in Bangalore
SV Krishna Kishore, P Kiran, J Banerjee, M Vasudevan
Achieving $5 Trillion Economy of India: Proceedings of 11th Annual …, 2022
52022
WITHDRAWN: An empirical observation of factors leading to subscription of EdTech services
P Kiran, SVK Kishore, J Banerjee, M Vasudevan
Materials Today: Proceedings, 2020
52020
Evaluating forces associated with sentient drivers over the purchase intention of organic food products
P Kiran, A Srivastava, SC Tiwari, TS Ramaiah
Asian Journal of Agriculture and Rural Development 10 (1), 284, 2020
52020
SEM Modeling Approach for Studying the Social Impact of Whatsapp Usage.
P Kiran, S Vasantha, A Srivastava
Indian Journal of Public Health Research & Development 8 (2), 2017
52017
Investigating the impact of emotional contagion on customer attitude, trust and brand engagement: a social commerce perspective
V Moorthy, P Kiran, J Banerjee, KK SV
International Journal of Electronic Commerce Studies 13 (3), 99-118, 2022
42022
Experiential tourism–role and application of micro-targeting in enhancing customer experience, engagement and loyalty
P Chaudhary, P Kiran, N Kate, S Pandey
Journal of Information and Optimization Sciences 43 (6), 1463-1473, 2022
42022
Brunt of online product reviews over customers assessment on online platform Instagram
P Kiran, A Srivastava
Adhyayan: A Journal of Management Sciences 10 (01), 14-22, 2020
32020
ANTECEDENTS OF SOCIAL MEDIA INFORMATION SEARCH TOWARDS PURCHASE DECISION
DSV Prabha Kiran
International Journal of Civil Engineering and Technology (IJCIET) 8 (Issue …, 2017
3*2017
Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children
J Banerjee, V Moorthy, P Kiran, SVK Kishore, E Ekiz, R Chatterjee
Cleaner and Responsible Consumption 9, 100111, 2023
22023
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