| Corporate identity, corporate branding and corporate reputations: Reconciliation and integration R Abratt, N Kleyn European journal of marketing 46 (7/8), 1048-1063, 2012 | 880 | 2012 |
| An examination of the ethical beliefs of managers using selected scenarios in a cross-cultural environment H Abratt, Nel Journal of Business Ethics 11 (1), 29-35, 1992 | 205 | 1992 |
| Consumer ethics in the European Union: A comparison of northern and southern views MJ Polonsky, PQ Brito, J Pinto, N Higgs-Kleyn Journal of Business Ethics 31, 117-130, 2001 | 161 | 2001 |
| The role of professional codes in regarding ethical conduct N Higgs-Kleyn, D Kapelianis Journal of Business Ethics 19, 363-374, 1999 | 160 | 1999 |
| Drivers of employee propensity to endorse their corporate brand P Morokane, M Chiba, N Kleyn Journal of Brand Management 23, 55-66, 2016 | 73 | 2016 |
| Catch up and keep up: Relative deprivation and conspicuous consumption in an emerging market K Chipp, N Kleyn, T Manzi Journal of international consumer marketing 23 (2), 117-134, 2011 | 64 | 2011 |
| An evaluation of the effects of corporate reputation on employee engagement: The case of a major bank in South Africa A Shirin, N Kleyn International Studies of Management & Organization 47 (3), 276-292, 2017 | 60 | 2017 |
| Building a strong corporate ethical identity: Key findings from suppliers N Kleyn, R Abratt, K Chipp, M Goldman California Management Review 54 (3), 61-76, 2012 | 49 | 2012 |
| Open source brands and their online brand personality G Haarhoff, N Kleyn Journal of Brand Management 20, 104-114, 2012 | 40 | 2012 |
| Selected antecedents and components of ethical decision‐making processes of American and South African marketers–A cross‐cultural analysis A Singhapakdi, N Higgs‐Kleyn, CP Rao International Marketing Review 16 (6), 458-475, 1999 | 40 | 1999 |
| Corporate identity, corporate branding and corporate reputations T Abimbola, M Trueman, O Iglesias, R Abratt, N Kleyn European journal of marketing 46 (7/8), 1048-1063, 2012 | 39 | 2012 |
| Corporate ethical values in South Africa JKM Marta, A Singhapakdi, N Higgs‐Kleyn Thunderbird International Business Review 43 (6), 755-772, 2001 | 31 | 2001 |
| Managing across a corporate and product brand portfolio: evidence from a large South African service organization L Sevel, R Abratt, N Kleyn Journal of Product & Brand Management 27 (1), 18-28, 2018 | 27 | 2018 |
| Reducing reputational risk: Evaluating stakeholder salience and prioritising stakeholder claims S Benn, R Abratt, N Kleyn Marketing Intelligence & Planning 34 (6), 828-842, 2016 | 26 | 2016 |
| New markets, new mindsets: Creating wealth with South Africa's low-income communities through partnership and innovation T Ismail, N Kleyn, G Ansell Jacana Media, 2012 | 17 | 2012 |
| Director's perspectives on the meaning and dimensions of corporate reputation C Reddiar, N Kleyn, R Abratt South African Journal of Business Management 43 (3), 29-39, 2012 | 16 | 2012 |
| Marketing planning practices of South African companies A Higgs Marketing Intelligence & Planning 12 (2), 26-31, 1994 | 16* | 1994 |
| Corporate brands and corporate marketing: Emerging trends in the big five eco-system JMT Balmer, R Abratt, N Kleyn Journal of Brand Management 23, 3-7, 2016 | 15 | 2016 |
| Corporate Identity R Abratt, N Kleyn Corporate Branding and Corporate, 2012 | 15 | 2012 |
| New markets, new mindsets T Ismail, N Kleyn, G Ansell Johannesburg: Stonebridge, 2012 | 14 | 2012 |
