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Co-authors
Paurav ShuklaUniversity of SouthamptonVerified email at soton.ac.uk
Francesca Dall'Olmo RileyProfessor of Brand Management, Kingston University Business SchoolVerified email at kingston.ac.uk
Dr. Charles BlanksonProfessor of Marketing, University of North TexasVerified email at unt.edu
Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
Gerald GoodhardtEmeritus Professor, City UniversityVerified email at goodhardt.com
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
Kirsten Cowan, Ph.D. Senior Lecturer i...University of EdinburghVerified email at ed.ac.uk
Marcelo Gattermann PerinEAESP / FGVVerified email at fgv.br
John ScrivenEhrenberg Centre, London South Bank UniversityVerified email at lsbu.ac.uk