| Effectiveness of digital marketing: Tourism websites comparative analytics based on AIDA model M Prathapan, D Sajin Sahadevan, KA Zakkariya International Journal of Innovative Research & Studies 8 (4), 262-273, 2018 | 39 | 2018 |
| Destination Perceived Value and Post-Tour Behavioural Intention of Tourists-Role of Destination Self-Congruity M Prathapan, KA Zakkariya Cochin University of Science and Technology, 2018 | | 2018 |
| Perceived Value on Different Types of Accommodation: An Empirical Study among International Tourists M Prathapan, Z K. A International Journal of Advance and Innovative Research, http://iaraedu.com …, 2018 | | 2018 |
| An Analysis on the Contribution of Tourism for the Economic Growth of Kerala M Prathapan, Z K. A International Journal in Commerce, IT & Social Sciences, http://ijmr.net.in …, 2016 | | 2016 |
| Prospects and Impacts of Business Tourism in Tiruppur; With Special Reference to Textile Industry M Prathapan International Journal of Exclusive Management Research, https://ijemr.in/wp …, 2013 | | 2013 |
Zakkariya K AProfessor in Management studies, Cochin University of Science and TechnologyVerified email at cusat.ac.in
