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Professor Karen Nelson-Field
Professor Karen Nelson-Field
University of Adelaide
Verified email at amplifiedintelligence.com.au
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Cited by
Year
The emotions that drive viral video
K Nelson-Field, E Riebe, K Newstead
Australasian Marketing Journal 21 (4), 205-211, 2013
2112013
A web-based, social networking physical activity intervention for insufficiently active adults delivered via Facebook app: randomized controlled trial
C Maher, M Ferguson, C Vandelanotte, R Plotnikoff, I De Bourdeaudhuij, ...
Journal of medical Internet research 17 (7), e174, 2015
1922015
What's not to “like?”: can a facebook fan base give a brand the advertising reach it needs?
K Nelson-Field, E Riebe, B Sharp
Journal of Advertising Research 52 (2), 262-269, 2012
1892012
The impact of media fragmentation on audience targeting: An empirical generalisation approach
K Nelson-Field, E Riebe
Journal of Marketing Communications 17 (01), 51-67, 2011
662011
Facebook fans: a fan for life?
K Nelson-Field, J Taylor
Warc, 2012
632012
More mutter about clutter: Extending empirical generalizations to Facebook
K Nelson-Field, E Riebe, B Sharp
Journal of advertising research 53 (2), 186-191, 2013
522013
The attention economy and how media works: Simple truths for marketers
K Nelson-Field
Springer Nature, 2020
392020
Viral marketing: The science of sharing
K Nelson-Field
Oxford University Press, 2013
392013
How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy
K Nelson-Field, G Lees, E Riebe, B Sharp
ANZMAC, 2005
142005
Empirical generalizations: New laws for digital marketing: How advertising research must change
YJ Wind, B Sharp, K Nelson-Field
Journal of Advertising Research 53 (2), 175-180, 2013
132013
To shock or inspire: Understanding which emotions drive video sharing on Facebook
K Nelson-Field, E Riebe, K Newstead
ANZMAC. Presented at the Annual Australia and New Zealand Marketing Academy …, 2011
122011
What's not to
K Nelson-Field, E Riebe, B Sharp
Journal of Advertising Research 52 (2), 2012
102012
The social media leap: Integrating social media into marketing strategy
K Nelson-Field
ESOMAR, 2010
72010
Identifying and lowering student attrition risk: a counselling interventionist approach.
K Nelson-Field, S Goodman
Higher Education Review 43 (3), 2011
62011
How successful are media differentiation attempts?
K Nelson-Field, G Lees, E Riebe, B Sharp
Marketing Bulletin 21, 2010
62010
Reducing attrition rates: A student counselling approach
K Nelson-Field, S Goodman
ANZMAC, 2005
62005
Reducing attrition rates: A student counselling approach
K Nelson-Field, S Goodman
ANZMAC, 2005
62005
The Evolution of Media Buying
K Nelson-Field, K Nelson-Field
The Attention Economy and How Media Works: Simple Truths for Marketers, 55-70, 2020
32020
Media decisions: reaching buyers with advertising
B Sharp
Oxford University Press, 2013
32013
Make'em Laugh, Make'em Cry: Understanding Which Emotions Drive Video Sharing on Facebook
K Nelson-Field
32011
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