How reviewers’ use of profanity affects perceived usefulness of online reviews M Hair, T Ozcan Marketing Letters 29, 151-163, 2018 | 45 | 2018 |
Attribute dismissal and valence effects in preferential decision processing ML Hair, SD Bond Journal of Behavioral Decision Making 31 (1), 164-178, 2018 | 11 | 2018 |
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior HYD Tan, M Hair Australasian marketing journal 28 (1), 35-46, 2020 | 8 | 2020 |
Effects of absence positioning of unknown product ingredients on consumer evaluations T Ozcan, AM Hattat, M Hair European Journal of Marketing 52 (9/10), 2128-2150, 2018 | 8 | 2018 |
Eric is bad, but Erica is worse: Greater negativity bias toward female brands T Ozcan, M Hair, AM Hattat Journal of Marketing Theory and Practice, 1-16, 2022 | 2 | 2022 |
The role of request precision and perceived efficacy in increasing charitable donations E Hershberger, M Hair Journal of Philanthropy and Marketing, e1746, 2022 | 1 | 2022 |
Consumers’ Self-Contradictory Behaviors for Post-Purchase Product Configurations T Ozcan, M Hair, R Bagchi Journal of Marketing Theory and Practice 27 (1), 19-37, 2019 | 1 | 2019 |
How reaching numerical roundness on subgoals affects the completion of superordinate goals T Ozcan, M Hair, K Gunasti Journal of Business Research 177, 114617, 2024 | | 2024 |
Disproportional Evaluations of Female Brands: An Abstract T Ozcan, M Hair Academy of Marketing Science Annual Conference, 399-400, 2022 | | 2022 |
" No triclosan ever!": Effects of Absence Framing of Novel Product Ingredients on Consumer Evaluations. T Ozcan, A Hattat, M Hair | | 2018 |
Effects of Absence Positioning of Unknown Product Ingredients on Consumer Evaluations A Hattat, T Ozcan, M Hair Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 146, 2018 | | 2018 |
The influence of consumption goals on decision processing and choice ML Hair Georgia Institute of Technology, 2015 | | 2015 |
Remember the Bad? Goal Relevance, Valence, and the Encoding of Information in Consumer Decisions M Hair, S Bond ACR North American Advances, 2013 | | 2013 |
Knowing What I Want: Alignability, Attentional Focus, and the Identification of Consumption Goals M Hair, S Bond ACR North American Advances, 2012 | | 2012 |