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Michael Hair
Michael Hair
Associate Professor of Marketing, Southern Illinois University Edwardsville
Verified email at siue.edu - Homepage
Title
Cited by
Cited by
Year
How reviewers’ use of profanity affects perceived usefulness of online reviews
M Hair, T Ozcan
Marketing Letters 29, 151-163, 2018
452018
Attribute dismissal and valence effects in preferential decision processing
ML Hair, SD Bond
Journal of Behavioral Decision Making 31 (1), 164-178, 2018
112018
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
HYD Tan, M Hair
Australasian marketing journal 28 (1), 35-46, 2020
82020
Effects of absence positioning of unknown product ingredients on consumer evaluations
T Ozcan, AM Hattat, M Hair
European Journal of Marketing 52 (9/10), 2128-2150, 2018
82018
Eric is bad, but Erica is worse: Greater negativity bias toward female brands
T Ozcan, M Hair, AM Hattat
Journal of Marketing Theory and Practice, 1-16, 2022
22022
The role of request precision and perceived efficacy in increasing charitable donations
E Hershberger, M Hair
Journal of Philanthropy and Marketing, e1746, 2022
12022
Consumers’ Self-Contradictory Behaviors for Post-Purchase Product Configurations
T Ozcan, M Hair, R Bagchi
Journal of Marketing Theory and Practice 27 (1), 19-37, 2019
12019
How reaching numerical roundness on subgoals affects the completion of superordinate goals
T Ozcan, M Hair, K Gunasti
Journal of Business Research 177, 114617, 2024
2024
Disproportional Evaluations of Female Brands: An Abstract
T Ozcan, M Hair
Academy of Marketing Science Annual Conference, 399-400, 2022
2022
" No triclosan ever!": Effects of Absence Framing of Novel Product Ingredients on Consumer Evaluations.
T Ozcan, A Hattat, M Hair
2018
Effects of Absence Positioning of Unknown Product Ingredients on Consumer Evaluations
A Hattat, T Ozcan, M Hair
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 146, 2018
2018
The influence of consumption goals on decision processing and choice
ML Hair
Georgia Institute of Technology, 2015
2015
Remember the Bad? Goal Relevance, Valence, and the Encoding of Information in Consumer Decisions
M Hair, S Bond
ACR North American Advances, 2013
2013
Knowing What I Want: Alignability, Attentional Focus, and the Identification of Consumption Goals
M Hair, S Bond
ACR North American Advances, 2012
2012
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Articles 1–14