An empirical study of marketing of SMEs in the tourism sector M Yaja, A Kumar Small Enterprise Research 28 (3), 314-328, 2021 | 14 | 2021 |
Is homestay service an ideal business opportunity for women? M Yaja, A Kumar, GA Swamy, HB Rout International Social Science Journal, 2023 | 6 | 2023 |
Barriers to tourism participation: A case of first‐generation local community service providers M Yaja, A Kumar, GA Swamy International Social Science Journal 73 (247), 103-119, 2022 | 5 | 2022 |
Negative perception of the local community towards tourism development K Mariam, M Singh, M Yaja, A Kumar Tourism and hospitality management 30 (1), 15-25, 2024 | 2 | 2024 |
Key Factors Influencing Tourist Destination Branding BR Yaja Millo Journal of Tourism 24 (2), 1-15, 2024 | | 2024 |
Health safety measures of the host destination: A new perception of tourists in destination attractiveness BR Yaja Millo, Anuj Kumar Environment and Social Psychology 9 (5), 1-17, 2024 | | 2024 |
Informed local communities act as catalysts for tourism development: Evidence from rural India M Yaja, A Kumar, M Mamung, B Roy Tourism and Hospitality Management, 2023 | | 2023 |
Community participation in tourism a case study of arunachal pradesh M Yaja Pondicherry, 0 | | |