| A model of strategic evaluation of a tourism destination based on internal and relational capabilities M Rodríguez-Díaz, TF Espino-Rodríguez Journal of travel research 46 (4), 368-380, 2008 | 209 | 2008 |
| Determining the sustainability factors and performance of a tourism destination from the stakeholders’ perspective M Rodríguez Díaz, TF Espino Rodriguez Sustainability 8 (9), 951, 2016 | 122 | 2016 |
| Developing relational capabilities in hotels M Rodríguez‐Díaz, TF Espino‐Rodríguez International Journal of Contemporary Hospitality Management 18 (1), 25-40, 2006 | 113 | 2006 |
| A multi-criteria GIS based procedure to solve a network competitive location problem R Suárez-Vega, DR Santos-Peñate, P Dorta-González, M Rodríguez-Díaz Applied Geography 31 (1), 282-291, 2011 | 93 | 2011 |
| Redesigning the supply chain: reengineering, outsourcing, and relational capabilities M Rodríguez‐Díaz, TF Espino‐Rodríguez Business Process Management Journal 12 (4), 483-502, 2006 | 85 | 2006 |
| Determining the reliability and validity of online reputation databases for lodging: Booking. com, TripAdvisor, and HolidayCheck MR Díaz, TFE Rodríguez Journal of Vacation Marketing 24 (3), 261-274, 2018 | 76 | 2018 |
| Effects of internal and relational capabilities on outsourcing: an integrated model TF Espino‐Rodríguez, M Rodríguez‐Díaz Industrial Management & Data Systems 108 (3), 328-345, 2008 | 65 | 2008 |
| Locating a supermarket using a locally calibrated Huff model R Suárez-Vega, JL Gutiérrez-Acuna, M Rodríguez-Díaz International Journal of Geographical Information Science 29 (2), 217-233, 2015 | 58 | 2015 |
| A methodology for a comparative analysis of the lodging offer of tourism destinations based on online customer reviews M Rodríguez-Díaz, TF Espino-Rodríguez Journal of Destination Marketing & Management 8, 147-160, 2018 | 48 | 2018 |
| Determining the core activities in the order fulfillment process: an empirical application T F. Espino-Rodríguez, M Rodríguez-Díaz Business Process Management Journal 20 (1), 2-24, 2014 | 44 | 2014 |
| Gap analysis of the online reputation M Rodríguez-Díaz, CI Rodríguez-Voltes, AC Rodríguez-Voltes Sustainability 10 (5), 1603, 2018 | 35 | 2018 |
| Analysis of the online reputation based on customer ratings of lodgings in tourism destinations M Rodríguez-Díaz, R Rodríguez-Díaz, TF Espino-Rodríguez Administrative sciences 8 (3), 51, 2018 | 34 | 2018 |
| Determinación de la imagen de los centros comerciales MR Díaz ICE, Revista de Economía, 2004 | 33 | 2004 |
| Significant labels in sentiment analysis of online customer reviews of airlines A Zaki Ahmed, M Rodríguez-Díaz Sustainability 12 (20), 8683, 2020 | 32 | 2020 |
| A model of market positioning based on value creation and service quality in the lodging industry: An empirical application of online customer reviews MR Díaz, TFE Rodríguez, RR Díaz Tourism Economics 21 (6), 1273-1294, 2015 | 30 | 2015 |
| A model of market positioning of destinations based on online customer reviews of lodgings M Rodríguez-Díaz, R Rodríguez-Díaz, AC Rodríguez-Voltes, ... Sustainability 10 (1), 78, 2017 | 29 | 2017 |
| Measure of the mining image AR Martín, MR Díaz, JAR San Román Resources Policy 41, 23-30, 2014 | 29 | 2014 |
| Make or buy in the hotel marketing department: transaction costs, financial and relational performance TF Espino-Rodríguez, MR Díaz University of the Algarve, 2017 | 17 | 2017 |
| Analyzing the online reputation and positioning of airlines A Zaki Ahmed, M Rodríguez-Díaz Sustainability 12 (3), 1184, 2020 | 16 | 2020 |
| Grupos estratégicos en el sector del comercio textil JM García, MR Díaz Información Comercial Española, ICE: Revista de economía, 133-152, 1996 | 16 | 1996 |
