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Academy of Marketing Studies Journal
Academy of Marketing Studies Journal
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Title
Cited by
Cited by
Year
The effect of brand experience on brand relationship quality
LH Jung, KM Soo
Academy of Marketing Studies Journal 16 (1), 87, 2012
3072012
Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing
S Taneja, L Toombs
Academy of marketing studies journal 18 (1), 249, 2014
2432014
The income effect in personal shopping value, consumer self-confidence, and information sharing (word of mouth communication) research
TJ Paridon, S Carraher, SC Carraher
Academy of Marketing Studies Journal 10 (2), 107, 2006
2312006
Using social media to reach consumers: A content analysis of official Facebook pages
A Parsons
Academy of marketing studies Journal 17 (2), 27, 2013
1972013
Materialism: The construct, measures, antecedents, and consequences
MJ Sirgy
Academy of Marketing Studies Journal 3 (2), 78-110, 1999
1731999
Technology Adoption: A Solution for SMEs to overcome problems during COVID-19
MA Kumar, DN Ayedee
Forthcoming, Academy of Marketing Studies Journal 25 (1), 2021
1622021
Participating in the conversation: exploring usage of social media networking sites
JM Curran, R Lennon
Academy of Marketing Studies Journal 15, 21, 2011
1572011
Self confidence, and the ability to influence
L Greenacre, NM Tung, T Chapman
Academy of Marketing Studies Journal 18 (2), 169, 2014
1562014
Changing consumer behaviours towards online shopping-an impact of Covid 19
A Sharma, D Jhamb
Academy of Marketing Studies Journal 24 (3), 1-10, 2020
1462020
SOCIAL MARKETING AND DISTRACTED DRIVING BEHAVIORS AMONG YOUNG ADULTS: THE EFFECTIVENESS OF FEAR APPEALS.
R Lennon, R Rentfro, B O'Leary
Academy of marketing studies journal 14 (2), 2010
1372010
The effects of gender and argument strength on the processing of word-of-mouth communication
DAS Kempf, KM Palan
Academy of Marketing Studies Journal 10 (1), 1-18, 2006
1322006
The impact of the academy of marketing science on marketing scholarship: An analysis of the research published inJAMS
NK Malhotra
Journal of the Academy of Marketing Science 24, 291-298, 1996
1291996
The effect of brand personality on brand relationship, attitude and purchase intention with a focus on brand community
HJ Lee, MS Kang
Academy of Marketing Studies Journal 17 (2), 85, 2013
1162013
Followership and social media marketing
A Carlson, CC Lee
Academy of marketing studies Journal 19 (1), 80, 2015
1042015
The recovery paradox: The effect of recovery performance and service failure severity on post-recovery customer satisfaction
MA McCollough
Academy of Marketing Studies Journal 13 (1), 89, 2009
1032009
Purchase intention survey of millennials towards online fashion stores
RS Sethi, J Kaur, D Wadera
Academy of Marketing Studies Journal 22 (1), 1-16, 2018
1002018
CONSUMERS'INTENTION TO USE SELF-SCANNING TECHNOLOGY: THE ROLE OF TECHNOLOGY READINESS AND PERCEPTIONS TOWARD SELF-SERVICE TECHNOLOGY
KM Elliott, MC Hall, JG Meng
Academy of Marketing Studies Journal 17 (1), 129, 2013
982013
Generation Y: Purchasing power and implications for marketing
R Farris, F Chong, D Dunning
Academy of Marketing Studies Journal 6 (2), 89-102, 2002
922002
Relationship between consumer personality and brand personality as self-concept: From the case of Korean automobile brands
JW Lee
Academy of Marketing Studies Journal 13 (1), 25-44, 2009
912009
App consumption: An exploratory analysis of the uses & gratifications of mobile apps
RN Gerlich, K Drumheller, J Babb, DA De'Armond
Academy of Marketing Studies Journal 19 (1), 69, 2015
772015
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