| Effects of risk tolerance, financial literacy, and financial status on retirement planning H Park, W Martin Journal of Financial Services Marketing, 1-10, 2022 | 13 | 2022 |
| The effect of experiencing a death on life insurance ownership IJ Song, H Park, N Park, W Heo Journal of Behavioral and Experimental Finance 22, 170-176, 2019 | 12 | 2019 |
| Financial behavior among young adult consumers: the influence of self-determination and financial psychology H Park Young Consumers 22 (4), 597-613, 2021 | 9 | 2021 |
| Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-Making: An Abstract H Park, M Lunde Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 3 | 2020 |
| Death primes in advertisements: how international advertisers can ensure their message is effective EA Minton, H Park, N Spielmann International Journal of Advertising, 1-34, 2021 | 2 | 2021 |
| Enhancing for Consumer Engagement in Sustainable Choice: A Series of Essays with a Theoretical Perspective H Park University of Wyoming, 2020 | 2 | 2020 |
| Employees’ financial behaviors following the 2007–2009 financial crisis C Hudson, W Heo, H Park, L Palmer Financial Services Review 26 (1), 19-36, 2017 | 2 | 2017 |
| Hope for a stronger discipline of marketing M Peterson, H Park Journal of Global Scholars of Marketing Science 31 (2), 162-177, 2021 | 1 | 2021 |
| The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-being: An Abstract H Park Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: a Structured Abstract H Park, M Lunde EasyChair, 2021 | | 2021 |
| Personality, Risk Tolerance, and Religiosity on Consumer Credit Card Use: Implications for Sustainability and Social Impact: An Abstract H Park, M Lunde Academy of Marketing Science Annual Conference-World Marketing Congress, 575-576, 2021 | | 2021 |
| The effect of experiencing a death on life insurance ownership (vol 22, pg 170, 2019) IJ Song, H Park, N Park, W Heo JOURNAL OF BEHAVIORAL AND EXPERIMENTAL FINANCE 29, 2021 | | 2021 |
| Solving the Financial Problems of Consumers: The Social Market Economy through Sustainable Finance H Park, W Heo Journal of Financial Consumers 10 (3), 69-88, 2020 | | 2020 |
| A GROUNDED THEORY STUDY OF FINANCIAL WELL-BEING OF INTERNATIONAL STUDENTS ACCORDING TO FINANCIAL CULTURE AND STRESS H Park, M Lunde 2020 Global Marketing Conference at Seoul, 2020 | | 2020 |
| HOW LIKELY ARE YOU TO TRUST FINANCIAL INSTITUTIONS? WELL… IT DEPENDS. H Park, DJ Min Global Marketing Conference, 1285-1289, 2020 | | 2020 |
| CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US H Park, API Yu Global Marketing Conference, 1359-1363, 2020 | | 2020 |
| FINANCIAL GOAL AND TIME HORIZON: THE EFFECTS OF ECONOMIC AND PSYCHOLOGICAL DETERMINANTS ON LIFE INSURANCE CONSUMPTION H Park, H Kim Global Marketing Conference, 1122-1125, 2020 | | 2020 |
| Problem Based Learning Is Important in the Real World: The IMC Plan H Park Society Marketing Advances 2019, 17-18, 2020 | | 2020 |
| Using Psychological and External Factors to Examine Retirement Planning Behavior H Park, WC Martin Society Marketing Advances 2019, 235-236, 2020 | | 2020 |
| An Extension of Consumers’ Green Consumption Value to Financial Life: An Abstract H Park Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
Wookjae HeoPurdue UniversityVerified email at purdue.edu
