| Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community M Sicilia, M Palazón Corporate Communications: An International Journal 13 (3), 255-270, 2008 | 298 | 2008 |
| Sales promotions effects on consumer-based brand equity M Palazn-Vidal, E Delgado-Ballester International Journal of Market Research 47 (2), 179-204, 2005 | 150 | 2005 |
| Effectiveness of price discounts and premium promotions M Palazon, E Delgado‐Ballester Psychology & Marketing 26 (12), 1108-1129, 2009 | 132 | 2009 |
| The moderating role of price consciousness on the effectiveness of price discounts and premium promotions M Palazon, E Delgado Journal of Product & Brand Management 18 (4), 306-312, 2009 | 82 | 2009 |
| Hedonic or utilitarian premiums: does it matter? M Palazon, E Delgado-Ballester European Journal of Marketing 47 (8), 1256-1275, 2013 | 53 | 2013 |
| El papel de las redes sociales como generadoras de" amor a la marca" M Palazón, E Delgado, M Sicilia UCJC Business and Society Review (formerly known as Universia Business Review), 2014 | 38 | 2014 |
| The expected benefit as determinant of deal-prone consumers' response to sales promotions M Palazon, E Delgado-Ballester Journal of Retailing and Consumer Services 18 (6), 542-547, 2011 | 32 | 2011 |
| The need to belong and self‐disclosure in positive word‐of‐mouth behaviours: The moderating effect of self–brand connection M Sicilia, E Delgado‐Ballester, M Palazon Journal of Consumer Behaviour 15 (1), 60-71, 2016 | 25 | 2016 |
| This anthropomorphised brand is so loveable: The role of self-brand integration E Delgado-Ballester, M Palazón, J Pelaez-Muñoz Spanish Journal of Marketing-ESIC 21 (2), 89-101, 2017 | 23 | 2017 |
| The influence of “Facebook friends” on the intention to join brand pages M Palazon, M Sicilia, M Lopez Journal of Product & Brand Management 24 (6), 580-595, 2015 | 18 | 2015 |
| La propensión a la promoción del consumidor: Una nueva perspectiva basada en beneficios MP Vidal Revista española de investigación de marketing 9 (2), 111-134, 2005 | 12 | 2005 |
| La evaluación de las promociones monetarias y no monetarias según la propensión a la promoción del consumidor M Palazon Vidal, E Delgado Ballester Revista Española de Investigación de Marketing ESIC 13 (1), 35-70, 2009 | 11* | 2009 |
| The role of product‐premium fit in determining the effectiveness of hedonic and utilitarian premiums M Palazon, E Delgado‐Ballester Psychology & Marketing 30 (11), 985-995, 2013 | 9 | 2013 |
| El movimiento Coca-COLA M Sicilia, M Palazón Ruiz-de-Maya &* I. Grande-Esteban, I.(Eds.), Comportamientos de compra del …, 2006 | 5 | 2006 |
| Brand pages as a communication tool: A state of the art and a research agenda M Sicilia, M Palazón, M López Advertising in New Formats and Media: Current Research and Implications for …, 2016 | 3 | 2016 |
| Fostering brand love in Facebook brand pages M Palazon, E Delgado-Ballester, M Sicilia Online Information Review, 2018 | 2 | 2018 |
| The role of social network sites in generating" brand love" M Palazon, M Sicilia, E Delgado UCJC BUSINESS AND SOCIETY REVIEW, 18-39, 2014 | 2 | 2014 |
| ¿ Qué tipo de regalo ofrecer en una promoción no monetaria? M Palazón Vidal Distribución y consumo, 63-71, 2009 | 1 | 2009 |
| Anthropomorphized vs objectified brands: which brand version is more loved? E Delgado-Ballester, M Palazón, J Peláez European Journal of Management and Business Economics, 2019 | | 2019 |
| Primera detección de Lonsdalea quercina subsp. populi en chopo en España N Ibarra, IM Berruete Rodríguez, R Collados Collados, ... | | 2017 |
Elena Delgado-BallesterUniversidad de MurciaDirección de correo verificada de um.es
