| Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis L Ao, R Bansal, N Pruthi, MB Khaskheli Sustainability 15 (3), 2744, 2023 | 64* | 2023 |
| Developing Customer Engagement Through Artificial Intelligence Tools: Roles and Challenges R Bansal, N Pruthi, R Singh Developing Relationships, Personalization, and Data Herald in Marketing 5.0 …, 2022 | 11 | 2022 |
| Role of customer engagement in building customer loyalty-A literature review R Bansal, N Pruthi Samvakti Journal of Research in Business Management 2 (2), 1-7, 2021 | 6 | 2021 |
| Optimizing Augmented Reality and Virtual Reality for Customer Engagement R Bansal, G Shukla, A Gupta, A Singh, N Pruthi Promoting Consumer Engagement Through Emotional Branding and Sensory …, 2023 | 5 | 2023 |
| Consumer Adoption of Technologies: A Mindset-Oriented Approach KT Rahman, R Bansal, N Pruthi Contemporary Studies of Risks in Emerging Technology, Part B, 243-255, 2023 | 4 | 2023 |
| Analyzing Role of User Generated Content in Marketing in Digital Age N Pruthi, R Wadhwa, R Bansal Nolegein Journal of Information Technology & Management 4 (1), 2021 | 4 | 2021 |
| EMERGING TECHNOLOGIES AND DIGITAL CUSTOMER ENGAGEMENT: RECENT TRENDS R Bansal, N Pruthi | 4 | 2021 |
| A Systematic Literature Review on Student Engagement in Online Learning Amid COVID-19 R Bansal, JK Singh, R Singh, N Pruthi Technology-Driven E-Learning Pedagogy Through Emotional Intelligence, 166-181, 2023 | 3 | 2023 |
| DEVELOPING CUSTOMER ENGAGEMENT THROUGH SOCIAL MEDIA : A REVIEW OF LITERATURE R Bansal, N Pruthi MARKETING 5.0: PUTTING UP BLOCKS TOGETHER 1, 80-82, 2021 | 3 | 2021 |
| Diving Into the Consumer's Mind: Tools, Roles, and Ethical Concerns of Neuromarketing R Bansal, N Pruthi, T Bansal, A Chaudhary Applications of Neuromarketing in the Metaverse, 206-222, 2023 | 2 | 2023 |
| SME Survival During the COVID-19 Pandemic: An Outlook of Threats and Digital Transformation S Singh, N Pruthi Strengthening SME Performance Through Social Media Adoption and Usage, 201-212, 2023 | 2 | 2023 |
| A Look at Challenges in Digital Marketing N Pruthi Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal 11 …, 2022 | 2 | 2022 |
| Higher education sector in India: Disruptions by COVID-19 and post covid trends R Bansal, G Shuklaa, N Pruthi Academic Press, 2021 | 2 | 2021 |
| Avatar-Based Influencer Marketing: Demystifying the Benefits and Risks of Marketing Through Virtual Influencers R Bansal, N Pruthi Influencer Marketing Applications Within the Metaverse, 78-86, 2023 | 1 | 2023 |
| Three Decades of Content Marketing: A Performance Analysis J Singla, B Singh, N Pruthi International Journal 10 (10), 2022 | 1 | 2022 |
| An Empirical Study on Customer Perception Towards Digital Marketing in the Banking Sector N Pruthi, R Bansal SEDME (Small Enterprises Development, Management & Extension Journal …, 2024 | | 2024 |
| From virtual observations to business insights: A bibliometric review of netnography in business research R Bansal, C Martinho, N Pruthi, D Aggarwal Heliyon, 2024 | | 2024 |
| Understanding Big Data Applications in the Healthcare Industry R Bansal, S Saini, N Pruthi, C Aziza 2023 International Conference on Advanced Computing & Communication …, 2023 | | 2023 |
| Promoting Customer Engagement through Artificial Intelligence-A Systematic Literature Review R Bansal, S Saini, N Pruthi Academy of Marketing Studies Journal 27 (S5), 2023 | | 2023 |
| Embedding Sustainability in Project Management: A Comprehensive Overview R Vivek, R Bansal, N Pruthi Multidisciplinary Approaches in AI, Creativity, Innovation, and Green …, 2023 | | 2023 |
Dr. Rohit BansalProfessor, Department of Management Studies, Vaish College of Engineering, RohtakVerified email at vcertk.com
