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Akon E. Ekpo
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Assessing the societal impact of research: The relational engagement approach
JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ...
Journal of Public Policy & Marketing, 2017
1412017
Operationalizing critical race theory in the marketplace
SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ...
Journal of Public Policy & Marketing 40 (2), 126-142, 2021
732021
As worlds collide: The role of marketing management in customer-to-customer interactions
AE Ekpo, BK Riley, KD Thomas, Z Yvaire, GRH Gerri, II Muñoz
Journal of Business Research 68 (1), 119-126, 2015
392015
Omission and commission as marketplace trauma
AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ...
Journal of Public Policy & Marketing 35 (2), 280-291, 2016
302016
Narratives of technology consumption in the face of marketplace discrimination
AE Ekpo, B DeBerry-Spence, GR Henderson, J Cherian
Marketing Letters 29, 451-463, 2018
292018
(Virtual) ethnicity, the Internet, and well-being
A Lindridge, GR Henderson, AE Ekpo
Marketing Theory 15 (2), 279-285, 2015
252015
Mobile phone visual ethnography (MpVE): Bridging transformative photography and mobile phone ethnography
B DeBerry-Spence, AE Ekpo, D Hogan
Journal of Public Policy & Marketing 38 (1), 81-95, 2019
222019
Research pathways for societal impact: a typology of relational engagements for consumer psychology research
JL Ozanne, B Davis, AE Ekpo
Journal of Consumer Psychology 32 (1), 127-144, 2022
202022
A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
B DeBerry-Spence, A Bennett, SNN Cross, A Ekpo, F Sobande
https://www.ama.org/2020/08/04/a-call-for-further-research-at-the …, 2020
122020
Towards Marketplace Diversity: A Multi-measure, Multi-dimensional Study of the Journal of Public Policy and Marketing
B DeBerry-Spence, AE Ekpo, M Adelakun, H Gunay
Journal of Public Policy & Marketing, 1-39, 2012
112012
Diversity, tokenism, and comic books: Crafting better strategies
JS Podoshen, AE Ekpo
Business Horizons 64 (1), 131-140, 2021
102021
The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well‐being
AE Ekpo, J Drenten, PA Albinsson, S Anong, S Appau, L Chatterjee, ...
Journal of Consumer Affairs, 2022
82022
Special Session: Creating Synergies from Multi-Method Research Approach: An Abstract
MHJ Lin, SNN Cross, AE Ekpo, KC Luna, A Vijayalakshmi
Academy of Marketing Science Annual Conference, 295-296, 2022
2022
Excerpt from Operationalizing Critical Race Theory in the Marketplace
SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ...
Ethics of Data and Analytics, 84-92, 2022
2022
The double edge of diversity in a digital world
AE Ekpo
The Routledge Handbook of Digital Consumption, 413-424, 2022
2022
9-Ii: the Resilient Consumer
A Ekpo, S Cross
ACR North American Advances, 2017
2017
Research Reflections on Mobile Phone Visual Ethnography in Ghana, West Africa: Bridging Mobile Phone Ethnography and Transformative Photography
B DeBerry-Spence, A Ekpo, D Hogan
ACR North American Advances, 2016
2016
Good from ‘evil’: the polarizing effects of corporate social responsibility for controversial companies
GR Henderson, A Ekpo, Z Yvaire
Handbook of Research on Marketing and Corporate Social Responsibility, 307-330, 2014
2014
Roundtable: Is It Still Worth It? Exploring Contemporary Marketplace Diversity Research
D Crockett, L Anderson, S Long-Tolbert
ACR North American Advances, 2014
2014
Shape-Shifters: Exploring Dynamic Culture Through The Shaping of Bicultural Identity
A Ekpo
Interactive Marketing 23, 300-307, 2011
2011
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Articles 1–20