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Horace L. Melton
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Year
Customer and frontline employee influence on new service development performance
HL Melton, MD Hartline
Journal of Service Research 13 (4), 411-425, 2010
3342010
Clusters and supply chain management: the Amish experience
T DeWitt, LC Giunipero, HL Melton
International Journal of Physical Distribution & Logistics Management 36 (4 …, 2006
1742006
Employee collaboration, learning orientation, and new service development performance
HL Melton, MD Hartline
Journal of Service Research 16 (1), 67-81, 2013
1732013
Student engagement and marketing classes
SA Taylor, GL Hunter, H Melton, SA Goodwin
Journal of Marketing Education 33 (1), 73-92, 2011
1232011
Customer and employee co-creation of radical service innovations
H Melton, MD Hartline
Journal of Services Marketing 29 (2), 112-123, 2015
942015
Risk propensity, risk perception and business plan formalisation: a conceptual investigation
LC Giunipero, D Denslow, HL Melton
International Journal of Entrepreneurship and Innovation Management 8 (4 …, 2008
232008
Alternative approaches for educating future global marketing professionals: A comparison of foreign study and research-intensive marketing programs
PA Kaufman, HL Melton, II Varner, M Hoelscher, K Schmidt, AD Spaulding
Journal of Marketing Education 33 (3), 285-294, 2011
182011
A framework for effective customer and frontline employee involvement in new service development
HL Melton
The Florida State University, 2007
132007
An Analysis of the Student Course Engagement Questionnaire (SCEQ) in Large-Section Marketing Principles Classes.
SA Taylor, SA Goodwin, H Melton, G Hunter
Journal on Excellence in College Teaching 22 (1), 29-57, 2011
122011
A meta-analytic investigation of the antecedents of digital piracy
SA Taylor, C Ishida, H Melton
Handbook of service marketing research, 437-464, 2014
82014
Structural Antecedents of Market, Learning and Entrepreneurial Orientations
HL Melton
Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2015
2015
Structural Antecedents of Market, Learning and Entrepreneurial Orientations
HL Melton
DEVELOPMENTS IN MARKETING SCIENCE 29, 190, 2006
2006
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Articles 1–12