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Andreea I. Bujac
Andreea I. Bujac
Associate Professor of Marketing, University of Southern Denmark
Verified email at sam.sdu.dk - Homepage
Title
Cited by
Cited by
Year
Country of origin effect on brand perception : A systematic review of the literature from the last two decades (1993-2013)
AI Bujac
Perspectives on International Business: Theories and Practice., 221-277, 2016
7*2016
Two decades of global mindset research: Approaches and issues
AI Bujac, J Kuada
Global Mindsets, 8-34, 2016
52016
Understanding Consumer Buying Behavior in Africa
J Kuada, AI Bujac
Marketing Management in Africa, 207-223, 2018
42018
Relationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania
A Bujac, J Kuada, L Lawson
Journal of Euromarketing 23 (1&2), 85-110, 2014
4*2014
Country-of-Origin effect and consumer ethnocentrism: the brand perception of Romanian consumers of a Danish beer brand
AI Bujac, LG Lawson
Exploring the Dynamics of Consumerism in Developing Nations, 53-75, 2019
32019
Country-of-origin effect and consumer brand perception: A developed and emerging market perspective
A Iacob
Aalborg Universitetsforlag, 2014
32014
Country-of-origin effect and consumer brand perception: A developed and emerging market perspective
A Iacob
Aalborg Universitetsforlag, 2014
32014
An interplay of the consumption values and green behavior in developed markets: A sustainable development viewpoint
A Chwialkowska, WA Bhatti, A Bujac, S Abid
Sustainable Development, 2024
22024
Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)
PH Andersen, S Åberg, A Bujac
Industrial Marketing Management 115, 526-538, 2023
12023
Authentic leadership as a generic competence
S Sandberg, I Laine, G Haseloff, AI Bujac, JE Reilly
The Emerald Handbook of Authentic Leadership, 521-556, 2023
12023
The impact of international networking and co-marketing alliances on export performance: a global perspective
A Bujac, T Schøtt
International Journal of Export Marketing 4 (1), 72-88, 2021
12021
Marketing solar energy in ghana: A relational perspective
J Kuada, E Mensah, AI Bujac, JS Bentzen
Exploring the Dynamics of Consumerism in Developing Nations, 301-320, 2019
12019
Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies
AI Bujac
7th Aalborg Conference on International Business, Aalborg, Denmark, 30/05/2018, 2018
12018
Country of origin effects on consumer brand perception of familiar vs. unfamiliar brands of technological complex products in a developed market setting.
A Bujac, J Sørensen
Perspectives on International Business: Theories and Practice., 277-301, 2016
1*2016
Country-of-origin effect and consumer brand perception : A developed and emerging market perspective
A Bujac
Aalborg University, 2014
12014
Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia
DN Coudounaris, P Björk, T Mets, R Asadli, AI Bujac
Administrative Sciences 14 (4), 61, 2024
2024
Customer-based Brand Equity Drivers: A Leading Brand of Beer in Estonia
D Coudounaris, P Björk, T Mets, R Asadli, AI Bujac
Administrative Sciences 14 (4), 61, 2024
2024
Den kommunale erhvervspolitik og verdensmålene
AM Hjalager, A Bujac
Bæredygtig erhvervsudvikling: flere bundlinjer i spil, 17-28, 2024
2024
Store og små virksomheder i tal 2021
A Bujac, S Thielsen
Bæredygtig erhvervsudvikling: flere bundlinjer i spil, 99-146, 2024
2024
The Emerald Handbook of Authentic Leadership
RV Turcan, JE Reilly, KM Jørgensen, Y Taran, AI Bujac
Emerald Publishing Limited, 2023
2023
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