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Y. Rin Yoon
Y. Rin Yoon
Cornell University
Verified email at cornell.edu - Homepage
Title
Cited by
Cited by
Year
The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior
YR Yoon, K Woolley
Psychological Science 35 (4), 390-404, 2024
2024
Psychological Ownership Increases Subjective Knowledge and Risk-Taking Behavior
YR Yoon, S Shu
ACR North American Advances, 2021
2021
Motivating Consumers in Goal Pursuit
A Park, R Gershon, M Sharif, YR Yoon, K Woolley, M Healey, R LeBoeuf
ACR North American Advances, 2021
2021
Immediate Incentives in Prosocial Contexts
Y Rin Yoon, K Woolley
ACR North American Advances, 2020
2020
Potions and Antidotes For Jekyll: What Summons Moral Identity in Product Choices
Y Joo Cho, Y Rin Yoon, J Park
ACR North American Advances, 2018
2018
Increasing Hotel Loyalty Through Psychological Ownership
J Peck, YR Yoon, SB Shu
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Articles 1–6