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Co-authors
Kaitlin Woolley
Cornell University
Verified email at cornell.edu
Suzanne Shu
John S. Dyson Professor in Marketing, Cornell University
Verified email at cornell.edu
Joann Peck
Professor of Marketing, University of Wisconsin - Madison
Verified email at bus.wisc.edu
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Y. Rin Yoon
Cornell University
Verified email at cornell.edu -
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Year
The Interactive Effect of Incentive Salience and Prosocial Motivation on Prosocial Behavior
YR Yoon, K Woolley
Psychological Science 35 (4), 390-404
, 2024
2024
Psychological Ownership Increases Subjective Knowledge and Risk-Taking Behavior
YR Yoon, S Shu
ACR North American Advances
, 2021
2021
Motivating Consumers in Goal Pursuit
A Park, R Gershon, M Sharif, YR Yoon, K Woolley, M Healey, R LeBoeuf
ACR North American Advances
, 2021
2021
Immediate Incentives in Prosocial Contexts
Y Rin Yoon, K Woolley
ACR North American Advances
, 2020
2020
Potions and Antidotes For Jekyll: What Summons Moral Identity in Product Choices
Y Joo Cho, Y Rin Yoon, J Park
ACR North American Advances
, 2018
2018
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