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Humberto Fuentes
Humberto Fuentes
Professor Consumer Behavior, Tecnológico de Monterrey
Verified email at tec.mx
Title
Cited by
Cited by
Year
The role of intangible attributes of luxury brands for signaling status: A systematic literature review
H Fuentes, J Vera‐Martinez, D Kolbe
International Journal of Consumer Studies, 0
8
Sustainable behaviors and personality moderating the status goal and purchase intention relationship of luxury brands
J Vera-Martínez, H Fuentes, D Kolbe
Journal of Business Economics and Management 25 (2), 377–395-377–395, 2024
2024
Femvertising to Reach Women Consumers and Close the Gender Equality Gap in Latin America
CG Borquez, H Fuentes
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Articles 1–3