| Green marketing strategies: an examination of stakeholders and the opportunities they present JJ Cronin, JS Smith, MR Gleim, E Ramirez, JD Martinez Journal of the Academy of Marketing Science 39, 158-174, 2011 | 975 | 2011 |
| The public health implications of consumers' environmental concern and their willingness to pay for an eco‐friendly product MB Royne, M Levy, J Martinez Journal of Consumer Affairs 45 (2), 329-343, 2011 | 283 | 2011 |
| Mobile payments in India: the privacy factor M Sinha, H Majra, J Hutchins, R Saxena International Journal of Bank Marketing 37 (1), 192-209, 2019 | 149 | 2019 |
| The effectiveness of benefit type and price endings in green advertising MB Royne, J Martinez, J Oakley, AK Fox Green Advertising and the Reluctant Consumer, 77-94, 2016 | 132 | 2016 |
| The soft side of branding: leveraging emotional intelligence J Hutchins, DX Rodriguez Journal of Business & Industrial Marketing 33 (1), 117-125, 2018 | 53 | 2018 |
| Showrooming: An exploratory empirical investigation of students’ attitudes and behavior DJ Burns, PB Gupta, HC Bihn, J Hutchins Information Systems Management 35 (4), 294-307, 2018 | 36 | 2018 |
| Showrooming: the effect of gender DJ Burns, PB Gupta, J Hutchins Journal of Global Scholars of Marketing Science 29 (1), 99-113, 2019 | 16 | 2019 |
| The sustainability route to corporate legitimacy J Hutchins, M Sinha, S Nandan Journal of Global Scholars of Marketing Science 29 (1), 15-24, 2019 | 13 | 2019 |
| Materialism and affect toward others: Influences on apparel consciousness DJ Burns, JD Hutchins, R Mathisen Journal of Global Fashion Marketing 10 (1), 35-49, 2019 | 5 | 2019 |
| Anthropomorphizing religious advertising: The moderating role of political ideology P van Esch, Y Cui, D Arli, J Hutchins Psychology & Marketing 39 (12), 2284-2301, 2022 | 4 | 2022 |
| When rivals purchase: This means war! Or does it? D Burns, J Hutchins, R Mathisen Journal of Business & Accounting 10 (1), 2017 | 2 | 2017 |
| Ah-Ha Moments in Teaching, Service, and Scholarship Panel DH Lester, AL Borders, J Hutchins, L Robinson, L Davis, M Chaifetz, ... | | 2019 |
| Multiclass Classification Using Support Vector Machines DPW Rathgamage Don | | 2018 |
| Materialism and Consumer Purchases an Exploratory Study: Are There Segments of Materialistic Consumers? R Mathisen, D Burns, J Hutchins | | 2018 |
| Coles Seminar Series Fall 2017 J Hutchins, N Umashankar, W Chin, H Mattord, M Caylor, M Beasley Nita, 2017 | | 2017 |
| Building a Model of Consumer Warfare Theory D Burns, J Hutchins, R Mathisen | | 2017 |
| Showrooming: The Effect of Gender (pp. 335-336) DJ Burns, PB Gupta, J Hutchins | | 2017 |
| The Sustainability Route to Corporate Legitimacy (pp. 118-119) J Hutchins, M Sinha | | 2017 |
| Consumer Warfare: The Effect of Attitude toward One’s Rival on Attitudes toward Defensive Strategies DJ Burns, J Hutchins, R Mathisen | | 2016 |
| Advertising to Marketing Majors (Before They Become Marketing Majors) J Hutchins, D Lester, M Sinha | | 2016 |
