| Role of social media promotion of prescription drugs on patient belief-system and behaviour SK Mukherjee, J Kumar, AK Jha, JR Rani International Journal of e-Collaboration (IJeC) 15 (2), 23-43, 2019 | 18 | 2019 |
| Sustainable organic farming in Sikkim: An inclusive perspective J Kumar, M Pradhan, N Singh Advances in Smart Grid and Renewable Energy: Proceedings of ETAEERE-2016 …, 2018 | 18 | 2018 |
| Comparative Analysis of Performance of Tax Saving Mutual Funds: A Case Study of Selected Asset Management Companies. J Kumar, A Adhikary International Journal of Multidisciplinary Approach & Studies 2 (1), 2015 | 8 | 2015 |
| Dynamics of social media promotion of prescription drugs and resulting patient belief systems SK Mukherjee, JK Kumar, AK Jha, JR Pandey E-Collaboration Technologies and Strategies for Competitive Advantage Amid …, 2021 | 7 | 2021 |
| A study of user profile and their attitudes about social media promotion of prescription drugs in Eastern India S Mukherjee, V Pandey, J Kumar, A Jha Available at SSRN 3988821, 2021 | 6 | 2021 |
| Impact of Social Media Promotion on Pharmaceutical Organizations SK Mukherjee, J Kumar, A Jha Annals of the Romanian Society for Cell Biology, 3315-3322, 2021 | 5 | 2021 |
| Small Active Investors' Perceptions and Preferences Towards Tax Saving Mutual Fund Schemes in Eastern India: An Empirical Note J Kumar, A Adhikary, A Jha International Journal of Asian Business and Information Management (IJABIM …, 2017 | 3 | 2017 |
| mutual fund as an investment option: An analysis of investor's perceptions J Kumar, A Adhikary, A Jha The International Journal of Business & Management 2 (6), 276, 2014 | 3 | 2014 |
| Analysis of Information about medicines available on facebook SK Mukherjee, JK Kumar, SK Pareek, AK Jha International Journal of e-Collaboration (IJeC) 18 (1), 1-13, 2022 | 2 | 2022 |
| Performance of Tax Saving Mutual Fund Schemes: A Case Study of Selectedasset Management Companies Operating in India J Kumar, S Prasad, P Anand Design Engineering 1 (6), 1512-1536, 2021 | 2 | 2021 |
| Life-Style Distinction Between Customers and Non-Customers of Sikkim Cymbidium A Jha, B Sharma, J Kumar Management Strategies and Technology Fluidity in the Asian Business Sector …, 2018 | 2 | 2018 |
| Mutual Fund Performance and Investor's Perception: An Indian Perspective A Adhikary, B Bora, J Kumar Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and …, 2015 | 2 | 2015 |
| Intellectual Capital and Banking Financial Performances: A Systematic Review S Prasad, P Anand, J Kumar, S Mukherjee, H Vidyarathi Conference on Contemporary Economic Issues in Asian Countries, 543-553, 2023 | 1 | 2023 |
| An Empirical Note on Influence of Cognitive Barriers on Drug Adherence SK Saha, A Jha, AK Bhoi, A Singh, J Kumar, J Rani Cognitive Computing for Risk Management, 45-62, 2022 | 1 | 2022 |
| An empirical note on health vulnerability and health information digital divide: a study of Indian patients J Rani, A Jha, J Kumar, SK Mukherjee, SK Saha Handbook of Research on Managerial Practices and Disruptive Innovation in …, 2020 | 1 | 2020 |
| Intellectual Capital and Banking Financial Performances: A Systematic Review, SMHV xvi. Sushmita P., Pankaj A., Jitendra K. Contemporary Economic Issues in Asian Countries” , CEIAC International …, 2023 | | 2023 |
| Review on Industry 5.0: Evolution and Future Advancements SM Pankaj A., Jitendra K. | | 2023 |
| An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients SK Mukherjee, A Sarkar, S Mukherjee, J Kumar, A Jha 5G, Artificial Intelligence, and Next Generation Internet of Things: Digital …, 2023 | | 2023 |
| Balancing patient empowerment and online security considerations from impact of social media promotion of prescription drugs: Physician perception SK Mukherjee, A Sarkar, J Kumar, A Singh, AK Jha Accelerating Strategic Changes for Digital Transformation in the Healthcare …, 2023 | | 2023 |
| Non-cognitive Differences on Social Media Branded Drugs Promotion: Study of Indian Patients and Physicians SK Mukherjee, J Kumar, JR Pandey, V Chhetri, A Jha Machine Learning in Information and Communication Technology: Proceedings of …, 2022 | | 2022 |
Samrat Kumar MukherjeeAssitant Professor of Management Studies, Sikkim Manipal Institute of TechnologyVerified email at smit.smu.edu.in
