| Trademarks and consumer search costs on the internet SL Dogan, MA Lemley Hous. L. Rev. 41, 777, 2004 | 478 | 2004 |
| The merchandising right: Fragile theory or fait accompli SL Dogan, MA Lemley Emory LJ 54, 461, 2005 | 344 | 2005 |
| What the right of publicity can learn from trademark law SL Dogan, MA Lemley Stan. L. Rev. 58, 1161, 2005 | 310 | 2005 |
| Grounding trademark law through trademark use SL Dogan, MA Lemley Iowa L. Rev. 92, 1669, 2006 | 233 | 2006 |
| Antitrust law and regulatory gaming SL Dogan, MA Lemley Tex. L. Rev. 87, 685, 2008 | 203 | 2008 |
| The trademark use requirement in dilution cases SL Dogan, MA Lemley Santa Clara Computer & High Tech. LJ 24, 541, 2007 | 78 | 2007 |
| An Exclusive Right to Evoke SL Dogan BCL Rev. 44, 291, 2002 | 76 | 2002 |
| Parody as brand SL Dogan, MA Lemley UCDL Rev. 47, 473, 2013 | 63 | 2013 |
| Is Napster a VCR--The Implications of Sony for Napster and Other Internet Technologies SL Dogan Hastings LJ 52, 939, 2000 | 61 | 2000 |
| Copyright Law and Subject Matter Specificity: The Case of Computer Software S Dogan NYU Ann. Surv. Am. L. 61, 203, 2005 | 44 | 2005 |
| Bullying and opportunism in trademark and right-of-publicity law S Dogan BUL Rev. 96, 1293, 2016 | 43 | 2016 |
| A search-costs theory of limiting doctrines in trademark law SL Dogan, MA Lemley Trademark Law and Theory, 65-94, 2008 | 42 | 2008 |
| Infringement Once Removed: The Perils of Hyperlinking to Infringing Content SL Dogan Iowa L. Rev. 87, 829, 2001 | 41 | 2001 |
| Principled Standards vs. Boundless Discretion: A Tale of Two Approaches to Intermediary Trademark Liability Online S Dogan Colum. JL & Arts 37, 503, 2013 | 39 | 2013 |
| What is dilution, anyway? SL Dogan Mich. L. Rev. First Impressions 105, 103, 2006 | 33 | 2006 |
| Beyond Trademark Use SL Dogan J. on Telecomm. & High Tech. L. 8, 135, 2010 | 30 | 2010 |
| Trademark remedies and online intermediaries SL Dogan Lewis & Clark L. Rev. 14, 467, 2010 | 28 | 2010 |
| Judicial Takings and Collateral Attack on State Court Property Decisions SL Dogan, EA Young Duke J. Const. L. & Pub. Pol'y 6, 107, 2020 | 26 | 2020 |
| We Know It When We See It: Intermediary Trademark Liability and the Internet SL Dogan Stan. Tech. L. Rev., 7, 2011 | 25 | 2011 |
| Bounded rationality, paternalism, and trademark law S Dogan Hous. L. Rev. 56, 269, 2018 | 21 | 2018 |
