| Predicting effectiveness of wildlife education programs: A study of students' attitudes and knowledge toward snakes JM Morgan, JH Gramann Wildlife Society Bulletin (1973-2006) 17 (4), 501-509, 1989 | 188 | 1989 |
| The motivation and social orientation of visitors attending a contemporary zoological park JM Morgan, M Hodgkinson Environment and Behavior 31 (2), 227-239, 1999 | 167 | 1999 |
| A theoretical basis for evaluating wildlife-related education programs JM Morgan The American Biology Teacher 54 (3), 153-157, 1992 | 56 | 1992 |
| Unpacking the power of place-based education in climate change communication A Khadka, CJ Li, SW Stanis, M Morgan Applied Environmental Education & Communication 20 (1), 77-91, 2021 | 53 | 2021 |
| Interpretation and place attachment: Implications for cognitive map theory M Morgan Journal of interpretation research 14 (1), 47-59, 2009 | 40 | 2009 |
| The relative effect of message-based appeals to promote water conservation at a tourist resort in the Gulf of Thailand M Morgan, K Chompreeda Environmental Communication 9 (1), 20-36, 2015 | 32 | 2015 |
| Remember the Alamo: A cross-cultural analysis of visitor meanings HN Lin, M Morgan, T Coble Journal of Travel Research 52 (1), 42-55, 2013 | 32 | 2013 |
| The social hierarchy of fishing: myth or reality? M Morgan Human Dimensions of Wildlife 11 (5), 317-327, 2006 | 29 | 2006 |
| Place attachment, climate friendly behavior, and support for climate friendly management action among state park visitors L Groshong, SW Stanis, M Morgan, CJ Li Environmental Management 65, 98-110, 2020 | 25 | 2020 |
| The relative effectiveness of interpretive programs directed by youth and adult naturalists in a national forest JM Morgan, J Absher, B Loudon, D Sutherland Journal of Interpretation Research 2 (1), 13-26, 1997 | 25 | 1997 |
| The benefits of naturalist-led interpretive programs: Implications for user fees M Morgan, J Absher, R Whipple Journal of interpretation research 8 (1), 41-54, 2003 | 23 | 2003 |
| Measuring passenger satisfaction of interpretive programming on two Amtrak trains in the Midwest: Testing the expectancy disconfirmation theory M Morgan, XD Dong Journal of Interpretation Research 13 (2), 43-58, 2008 | 20 | 2008 |
| Outlaw fishing in Missouri M Morgan Fisheries 33 (4), 165-171, 2008 | 19 | 2008 |
| Climate change impacts in Missouri State Parks: Perceptions from engaged park users L Groshong, SW Stanis, M Morgan Journal of Outdoor Recreation and Tourism 24, 11-20, 2018 | 18 | 2018 |
| Use of recreation specialization to understand resource knowledge of trout anglers M Morgan, J Soucy Applied Environmental Education & Communication 7 (4), 155-163, 2009 | 18 | 2009 |
| Usage and evaluation of nonformal environmental education services at a state park: are anglers catching more than fish? M Morgan, J Soucy Environmental Education Research 12 (5), 595-608, 2006 | 16 | 2006 |
| Resources, recreationists, and revenues: A policy dilemma for today’s state park systems JM Morgan Environmental Ethics 18 (3), 279-290, 1996 | 16 | 1996 |
| Assessing ecotourism in a mountainous landscape using GIS–MCDA approaches FK Fadafan, A Soffianian, S Pourmanafi, M Morgan Applied Geography 147, 102743, 2022 | 15 | 2022 |
| Impact of travel distance and experience use history on visitors’ climate friendly behavior and support for climate friendly management action S Xu, SW Stanis, H Zhang, L Groshong, M Morgan Journal of Sustainable Tourism 29 (6), 981-999, 2020 | 15 | 2020 |
| Using an activity and place-based typology to explain visitor motivations M Morgan, B Messenger Journal of forestry 107 (1), 44-49, 2009 | 15 | 2009 |
