| Determinants of entrepreneurial intentions among young graduates: perspectives of push-pull-mooring model OC Ojiaku, AD Nkamnebe, IC Nwaizugbo Journal of Global Entrepreneurship Research 8, 1-17, 2018 | 111 | 2018 |
| Assessment of entrepreneurial marketing practices among Small and Medium Scale Enterprises in Imo State Nigeria: Prospects and challenges IC Nwaizugbo, AI Anukam Review of Contemporary Business Research 3 (1), 77-98, 2014 | 51 | 2014 |
| Profiling the environmental sustainability-conscious (ESC) consumer: Proposing the SPP model S Ukenna, AD Nkamnebe, IC Nwaizugbo, SC Moguluwa, MC Olise J. Mgmt. & Sustainability 2, 197, 2012 | 31 | 2012 |
| Sales promotion as a leverage strategy for improving sales and profitability in alcohol beverage industry VNO Aghara, IC Nwaizugbo, PC Oparah, CD Ifeanyichukwu International research journal of management, IT and social sciences 5 (4 …, 2018 | 24 | 2018 |
| EFFECTS OF INTRINSIC AND EXTRINSIC PRODUCT CUES ON CONSUMERS'PURCHASE INTENTION: A STUDY OF ALCOHOLIC BEVERAGE CONSUMERS IN A DEVELOPING COUNTRY METROPOLITAN CITY EC Idoko, AD Nkamnebe, NC Ireneus, VI Okoye Researchers World 4 (3), 1, 2013 | 24 | 2013 |
| UNDERSTANDING CONSUMERS'BEHAVIOUR TOWARDS ONLINE SHOPPING: A STUDY OF ONLINE SHOPPERS IN ANAMBRA STATE. IC Nwaizugbo, CD Ifeanyichukwu International Journal of Sales, Retailing & Marketing 5 (2), 2016 | 16 | 2016 |
| Innovative marketing and performance of selected SMEs in delta state Nigeria UP Omodafe, IC Nwaizugbo International Journal of Small Business and Entrepreneurship Research 5 (3 …, 2017 | 13 | 2017 |
| Changing perspectives of politics marketing in Nigeria V Aghara, I Nwaizugbo, E Chukwuemeka, C Onyeizugbe Global Conference on Business & Finance Proceedings 9 (1), 280, 2014 | 12 | 2014 |
| „Measuring Consumer Satisfaction with Consumer Protection Agencies-Insights from Complainants to CPA Offices in Anambah State‟ IC Nwaizugbo, CE Ogbunankwor International journal of small business and entrepreneurship research 1 (3 …, 2013 | 12 | 2013 |
| Using the DART model of value co-creation to predict customer loyalty in pension fund administration in Nigeria OO Christian, NB Chibuike, AV Nnamdi British Journal of Management and Marketing Studies 2 (3), 13-26, 2019 | 8 | 2019 |
| Factors influencing the choice of commercial bank among transport workers in Anambra state Nigeria P Ezeh, IC Nwaizugbo British Journal of Marketing Studies 4 (6), 12-25, 2016 | 7 | 2016 |
| Assessment of post environmental disaster on the marketing activities of small scale enterprises in South-South Nigeria C Anionwu, IC Nwaizugbo, S Ukenna Journal of Business Behavioral Sciences 26 (3), 79-88, 2014 | 6 | 2014 |
| Emerging market: Taxonomical considerations and Nigeria’s development quagmire V Aghara, A Anyanwu, I Nwaizugbo, C Okpala, P Oparah World Journal of Entrepreneurship, Management and Sustainable Development 7 …, 2011 | 6 | 2011 |
| Handling customers' objection as an entrepreneurial function: a study of sachet water industry in cross river state, Nigeria FJ Eze, IC Nwaizugbo International Journal of Marketing Studies 4 (5), 66, 2012 | 5 | 2012 |
| Government intervention, subjective norms and the entrepreneurial intentions of Nigerian University Graduates OL Uzoka, IC Nwaizugbo Published in International Journal of Trend in Scientific Research and …, 2021 | 4 | 2021 |
| The effect of socio-economic factors on sustainable food consumption in developing economies CD Ifeanyichukwu, IC Nwaizugbo Br J Mark Stud 7 (7), 13-19, 2019 | 4 | 2019 |
| Co-creating business development service: A strategic marketing approach for leveraging the performance of small and medium enterprises (SMEs) in Nigeria IC Nwaizugbo, VNO Aghara, PC Oparah International Journal of Small Business and Entrepreneurship Research 1 (3 …, 2013 | 4 | 2013 |
| Determinants of Sustainable Foods Consumption: Evidence from Nigeria CD Ifeanyichukwu, IC Nwaizugbo Sustainability: The Journal of Record 13 (3), 136-140, 2020 | 3 | 2020 |
| Exploring Critical Factors Influencing Sustainable Food Consumption: A Conceptual Review CD Ifeanyichukwa, IC Nwaizugbo European Journal of Business and Innovation Research 8 (1), 32-42, 2020 | 3 | 2020 |
| An Investigation into the Antecedents of Overall Attitude toward General Advertising IC Nwaizugbo, AN Iweka European Journal of Business and Management 6 (5), 133-139, 2014 | 3 | 2014 |
