| Televangelism and American culture: The business of popular religion QJ Schultze Wipf and Stock Publishers, 2003 | 248* | 2003 |
| Habits of the high-tech heart: Living virtuously in the information age. QJ Schultze | 189 | 2002 |
| Dancing in the dark: Youth, popular culture, and the electronic media QJ Schultze Wm. B. Eerdmans Publishing, 1991 | 170 | 1991 |
| Christianity and the mass media in America: Toward a democratic accommodation QJ Schultze MSU Press, 2005 | 132 | 2005 |
| High-tech worship?: using presentational technologies wisely QJ Schultze Baker Books, 2004 | 93* | 2004 |
| Communicating for life: Christian stewardship in community and media QJ Schultze Baker Academic, 2000 | 88 | 2000 |
| Evangelical radio and the rise of the electronic church, 1921–1948 QJ Schultze Journal of Broadcasting & Electronic Media 32 (3), 289-306, 1988 | 86 | 1988 |
| American evangelicals and the mass media QJ Schultze Grand Rapids, 1990 | 81 | 1990 |
| Evangelicals' uneasy alliance with the media QJ Schultze Religion and mass media, 61-73, 1996 | 71 | 1996 |
| Understanding evangelical media: The changing face of Christian communication QJSRH Woods, RH Woods ReadHowYouWant. com, 2010 | 60 | 2010 |
| The mythos of the electronic church QJ Schultze Critical Studies in Media Communication 4 (3), 245-261, 1987 | 56 | 1987 |
| “An Honorable Place”: The Quest for Professional Advertising Education, 1900–1917 QJ Schultze Business History Review 56 (1), 16-32, 1982 | 55 | 1982 |
| Keeping the faith: American evangelicals and the media QJ Schultze American Evangelicals and the mass media, 23-45, 1990 | 54 | 1990 |
| American Evangelicals and the mass media: Perspectives on the relationship between American Evangelicals and the mass media QJ Schultze Academie Books/Zondervan, 1990 | 48 | 1990 |
| The" God-Problem" in Communication Studies. QJ Schultze Journal of Communication & Religion 28 (1), 2005 | 42 | 2005 |
| Redeeming televison: how TV changes christians-how christians can change TV QJ Schultze InterVarsity Press, 1992 | 41 | 1992 |
| Television drama as a sacred text QJ Schultze Channels of belief: Religion and American commercial television, 3-27, 1990 | 35 | 1990 |
| The two faces of fundamentalist higher education Q Schultze Fundamentalism and society, 490-535, 1993 | 30 | 1993 |
| Dancing in the Dark: Youth, Popular Culture, and the Electronic Media. Grand Rapids, MI: William B QJ Schultze, RM Anker, JD Bratt, WD Romanowski, JW Worst, ... Eerdmans Publishing Company, 1991 | 29 | 1991 |
| Touched by angels and demons: Religion’s love-hate relationship with popular culture Q Schultze Religion and popular culture: Studies on the interaction of worldviews, 39-48, 2001 | 28 | 2001 |
