| The perils of self‐brand connections: Consumer response to changes in brand meaning T Gaustad, BM Samuelsen, L Warlop, GJ Fitzsimons Psychology & Marketing 35 (11), 818-829, 2018 | 59 | 2018 |
| Too much of a good thing? Consumer response to strategic changes in brand image T Gaustad, BM Samuelsen, L Warlop, GJ Fitzsimons International Journal of Research in Marketing 36 (2), 264-280, 2019 | 58 | 2019 |
| Same service, different ad claims: The moderating role of need for cognition LE Olsen, BM Samuelsen, T Gaustad Psychology & Marketing 31 (12), 1064-1073, 2014 | 12 | 2014 |
| When accidents are good for a brand T Gaustad, J Utgård, GJ Fitzsimons Journal of Business Research 107, 153-161, 2020 | 11 | 2020 |
| Reminiscing on self_brand connections: differentiating experiential versus symbolic origins JE Escalas, I Gallo, T Gaustad Handbook of Research on Identity Theory in Marketing, 125-140, 2019 | 6 | 2019 |
| Corporate social responsibility information dilutes brand positioning T Gaustad, J Utgård NA-Advances in Consumer Research 48, 359-361, 2020 | 3 | 2020 |
| The Perils of Self-Brand Connections: Consumer Response to Changes in Brand Image T Gaustad BI Norwegian Business School, 2015 | 2 | 2015 |
| The perils of self-brand connections T Gaustad, BM Samuelsen, L Warlop, GJ Fitzsimons American Marketing Association Winter Educators’ Conference Proceedings, 2013 | 2 | 2013 |
| Employee Misbehavior: the Effect of Employee Typicality on Brand Evaluations J Utgard, T Gaustad ACR North American Advances, 2013 | | 2013 |
| How Accidents Can Be Good For the Brand: the Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents T Gaustad, J Utgård, GJ Fitzsimons ACR North American Advances, 2012 | | 2012 |
| Identity Change: the Effects of Actual and Ideal Self-Brand Connections on Consumers’ Response to Brand Image Change T Gaustad, B Samuelsen, L Warlop, GJ Fitzsimons ACR North American Advances, 2012 | | 2012 |
| Signaling to the Self and Others: Selective Use of and Connection With Brands DJ Brick, T Gaustad ACR North American Advances, 2012 | | 2012 |
| Consumers’ Investments in Brand Relationships T Gaustad ACR North American Advances, 2011 | | 2011 |
