| On the relationships among brand experience, hedonic emotions, and brand equity CG Ding, TH Tseng European Journal of Marketing 49 (7/8), 994-1015, 2015 | 436 | 2015 |
| Developing and validating a mobile catering app success model YS Wang, TH Tseng, WT Wang, YW Shih, PY Chan International Journal of Hospitality Management 77, 19-30, 2019 | 228 | 2019 |
| Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction SH Hsieh, TH Tseng Computers in Human Behavior 69, 405-414, 2017 | 223 | 2017 |
| Online brand community response to negative brand events: the role of group eWOM A Chang, SH Hsieh, TH Tseng Internet Research 23 (4), 486-506, 2013 | 149 | 2013 |
| Facilitation of consumer loyalty toward branded applications: The dual-route perspective TH Tseng, CT Lee Telematics and Informatics 35 (5), 1297-1309, 2018 | 86 | 2018 |
| What drives internet users’ willingness to provide personal information? CH Yeh, YS Wang, SJ Lin, TH Tseng, HH Lin, YW Shih, YH Lai Online Information Review 42 (6), 923-939, 2018 | 57 | 2018 |
| Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective TH Tseng, SH Hsieh Behaviour & Information Technology 38 (3), 289-301, 2019 | 31 | 2019 |
| Developing and validating a physical product e-tailing systems success model YS Wang, S Lin, CR Li, TH Tseng, HT Li, JY Lee Information Technology and Management 19, 245-257, 2018 | 25 | 2018 |
| Predicting customer lifetime value for hypermarket private label products HH Lin, HT Li, YS Wang, TH Tseng, YL Kao, MY Wu Journal of business economics and management 18 (4), 619-635, 2017 | 21 | 2017 |
| Consumer evaluation in new products: the perspective of situational strength A Chang, TH Tseng European Journal of Marketing 49 (5/6), 806-826, 2015 | 13 | 2015 |
| An investigation of B-to-B brand value: evidence from manufacturing SMEs in Taiwan K Yieh, CH Yeh, TH Tseng, YS Wang, YT Wu Journal of Business-to-Business Marketing 25 (2), 119-136, 2018 | 11 | 2018 |
| A dual-path communication model for the context of mobile apps HH Lin, TH Tseng, YS Wang, SH Liu International Journal of Mobile Communications 16 (6), 644-668, 2018 | 2 | 2018 |
