‪Mohsen Pashna‬ - ‪Google Scholar‬

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Cited by

	All	Since 2019
Citations	38	37
h-index	2	2
i10-index	1	1

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20182019202020212022202320241 2 8 8 6 5 8

Co-authors

A. Mohammed AbubakarAntalya Bilim University (Antalya Bilim Üniversitesi)Verified email at antalya.edu.tr
Seyed Mohammadbagher Jafari (ORC...Faculty of Management & Accounting, College of Farabi, University of Tehran, IranVerified email at ut.ac.ir
Mohammad R. EsfidaniUniversity of TehranVerified email at ut.ac.ir
Amir KhanlariAssociate Professor, Marketing, University of TehranVerified email at ut.ac.ir

Mohsen Pashna

Mohsen Pashna

University of Missouri, USA

Verified email at missouri.edu

Digital Platforms e-Retailing Technology Entrepreneurship Marketing Strategy Data Analysis


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Market-driven management of start-ups: The case of wearable technology M Dehghani, AM Abubakar, M Pashna Applied computing and informatics 18 (1/2), 45-60, 2022	30	2022
The role of user involvement, user involvement types, product category involvement and advertising appeals in social media advertising effectiveness: A Middle East context (Iran) M Pashna, MR Esfidani, SM Jafari Journal of Creative Communications 14 (2), 85-117, 2019	8	2019
A practical guideline to develop advertising and sales strategies based on results of market segmentation: The Tehran cell phone market M Pashna, N Sheikhhasani, A Khanlari

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Articles 1–3