| Boys’ love, cosplay, and androgynous idols: Queer fan cultures in Mainland China, Hong Kong, and Taiwan M Lavin, L Yang, JJ Zhao Hong Kong University Press, 2017 | 86 | 2017 |
| It has never been “normal”: Queer pop in post-2000 China JJ Zhao Feminist Media Studies 20 (4), 463-478, 2020 | 54 | 2020 |
| A splendid Chinese queer TV?“Crafting” non-normative masculinities in formatted Chinese reality TV shows JJ Zhao Feminist Media Studies 16 (1), 164-168, 2016 | 32 | 2016 |
| Queer, Yet Never Lesbian: A Ten-Year Look Back at the Reality TV Singing Competition Show Super Voice Girl JJ Zhao Celebrity Studies 9 (4), 470-486, 2018 | 27 | 2018 |
| Blackpink queers your area: The global queerbaiting and queer fandom of K-pop female idols JJ Zhao Feminist Media Studies 21 (6), 1033-1038, 2021 | 20 | 2021 |
| Introduction: Making A Queer Turn in Contemporary Chinese-Language Media Studies JJ Zhao, A Wong Continuum 34 (4), 475-483, 2020 | 18 | 2020 |
| Queerly imagining Super Girl in an alternate world: The fannish worlding in FSCN femslash romance Z Jing Jamie Transformative Works and Cultures 24, 2017 | 14 | 2017 |
| Queering the Post-L Word Shane in the ‘Garden of Eden’ JJ Zhao Boys’ Love, Cosplay, and Androgynous Idols: Queer Fan Cultures in Mainland …, 2017 | 13 | 2017 |
| Fandom as a middle ground: Fictive queer fantasies and real-world lesbianism in FSCN JJ Zhao Media Fields Journal: Critical Explorations in Media and Space, 2014 | 13 | 2014 |
| Queerness within Chineseness: Nationalism and Sexual Morality on and off the Rap Competition The Rap of China JJ Zhao Continuum 34 (4), 484-499, 2020 | 10 | 2020 |
| Censoring ‘Rainbow’in China JJ Zhao IAPS Dialogue, June 1, 2018 | 10 | 2018 |
| Doing it like a tomboy on post-2010 Chinese TV JJ Zhao Communication, Culture and Critique 15 (3), 440-446, 2022 | 9 | 2022 |
| A queerly normalized Western lesbian imaginary: online Chinese fans' gossip about the Danish fashion model Freja Beha Erichsen JJ Zhao Feminist Reception Studies in a Post-Audience Age, 42-58, 2019 | 9 | 2019 |
| The emerging ‘national husband’: Queer female fantasy in popular culture JJ Zhao Love stories in China, 205-225, 2019 | 8 | 2019 |
| The Ebb and Flow of Female Homoeroticism in the Online Chinese Queer Fandom of the 2006 Super Voice Girl JJ Zhao Journal of Fandom Studies 6 (1), 33-45, 2018 | 8 | 2018 |
| Queer TV China: Televisual and Fannish Imaginaries of Gender, Sexuality, and Chineseness JJ Zhao Hong Kong University Press, 2023 | 7 | 2023 |
| Queer Chinese media and pop culture JJ Zhao Oxford Research Encyclopedia of Communication, 2022 | 7 | 2022 |
| Queer TV China as an Area of Critical Scholarly Inquiry in the 2010s JJ Zhao Critical Asian Studies 26, 2019 | 6 | 2019 |
| Introduction: Centering Women on Post-2010 Chinese TV JJ Zhao, E Ng Communication, Culture and Critique 15 (3), 299-315, 2022 | 5 | 2022 |
| Introduction: global queer fandoms of Asian media and celebrities JJ Zhao Feminist Media Studies 21 (6), 1028-1032, 2021 | 5 | 2021 |
