| Consumer’s intention to purchase green brands: The roles of environmental concern, environmental knowledge and self expressive benefits A Ahmad, KS Thyagaraj Current World Environment 10 (3), 879-889, 2015 | 138 | 2015 |
| Understanding the influence of brand personality on consumer behavior A Ahmad, K Thyagaraj Journal of Advanced Management Science 3 (1), 2015 | 91 | 2015 |
| Brand personality and brand equity research: Past developments and future directions A Ahmad, KS Thyagaraj IUP Journal of Brand Management 11 (3), 19, 2014 | 81 | 2014 |
| Employer branding: The solution to create talented workforce D Verma, A Ahmad IUP Journal of Brand Management 13 (1), 42, 2016 | 73 | 2016 |
| An empirical comparison of two brand personality scales: Evidence from India A Ahmad, KS Thyagaraj Journal of Retailing and Consumer Services 36, 86-92, 2017 | 65 | 2017 |
| Applicability of Brand personality dimensions across cultures and product categories: A review A Ahmad, K Thyagaraj Global Journal of Finance and Management 6 (1), 9-18, 2014 | 49 | 2014 |
| Impact of brand personality on brand equity: The role of brand trust, brand attachment, and brand commitment A Ahmad, KS Thyagaraj Indian Journal of Marketing, 2015 | 38 | 2015 |
| Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation R Yadav, PK Singh, A Srivastava, A Ahmad International Journal of Nonprofit and Voluntary Sector Marketing 24 (4), e1650, 2019 | 34 | 2019 |
| Linking brand personality to brand equity: measuring the role of consumer-brand relationship Ahmad, A., Swain, S., Singh, P.K., Yadav, R., Prakash, G. Journal of Indian Business Research 13 (4), 586–602, 2021 | 17 | 2021 |
| Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation P Singh, A Ahmad, G Prakash, PKS Kushwah Asia Pacific Journal of Marketing and Logistics 33 (8), 1798–1813, 2021 | 9 | 2021 |
| Trust, Convenience and Environmental Concern in Consumer Purchase Intention for Organic Food GK Gyan Prakash, Pankaj Kumar Singh, Anees Ahmad Spanish Journal of Marketing - ESIC, 2023 | 7 | 2023 |
| Role of top management in business model innovation due to technological changes in emerging market Singh, P.K., Bashir, M., Ahmad, A. International Journal of Economics and Business Research 22 (2-3), 203–218, 2021 | 5 | 2021 |
| Young consumers’ loyalty towards premium and non-premium shoe brands Singh, P.K., Swain, S., Ahmad, A., Prakash, G. International Journal of Business Innovation and Research 26 (4), 424–442, 2021 | 2 | 2021 |
| Examining the factor structure of quality of technical education: evidence from Punjab state of India Kumar, N., Choudhary, P., Ahmad, A., Swain, S., Singh, P.K. Journal of Applied Research in Higher Education, 2021 | 1* | 2021 |
