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SHAH PURVI
SHAH PURVI
Associate Professor of Marketing, Worcester Polytechnic Institute School of Business
Verified email at wpi.edu - Homepage
Title
Cited by
Cited by
Year
Unclarity confusion and expiration date labels in the United States: A consumer perspective
A Hall-Phillips, P Shah
Journal of Retailing and Consumer Services 35, 118-126, 2017
762017
Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management
Q Zhu, P Shah, J Sarkis
International Journal of Production Economics 205, 201-214, 2018
702018
Green product deletion decisions: An integrated sustainable production and consumption approach
C Bai, P Shah, Q Zhu, J Sarkis
Industrial Management & Data Systems 118 (2), 349-389, 2018
482018
Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
P Shah
Journal of Brand Management 22, 154–172, 2015
472015
Why do firms delete brands? Insights from a qualitative study
P Shah
Journal of Marketing Management 33 (5-6), 446-463, 2017
432017
Culling the Brand Portfolio: Brand Deletion Outcomes and Success Factors
P Shah
Management Research Review 40 (4), 370-377, 2017
272017
Product deletion and its impact on supply chain environmental sustainability
Q Zhu, P Shah
Resources, Conservation and Recycling 132 (1), 1-2, 2018
262018
A paler shade of green: implications of green product deletion on supply chains
Q Zhu, P Shah, J Sarkis
International Journal of Production Research 58 (15), 4567-4588, 2020
232020
Research paper Brand deletion
P Shah, DA Laverie, DF Davis
Journal of Brand Strategy 5 (4), 434-452, 2017
222017
A bibliometric review of brand and product deletion research: Setting a research agenda
Q Zhu, RA Martins, P Shah, J Sarkis
IEEE Transactions on Engineering Management 70 (2), 554-575, 2021
152021
Developing and demonstrating effective pedagogy in marketing education: Pedagogical competence as an organizing framework for teaching portfolios
P Shah, S Madhavaram, DA Laverie
Marketing Education Review 29 (4), 283-304, 2019
142019
Antecedents and Implications of Expiration Date Search Effort
P Shah, HP Adrienne
Journal of Consumer Affairs 52 (2), 229-251, 2017
122017
Product deletion and the supply chain: A greening perspective
P Shah, Q Zhu, J Sarkis
2017 IEEE Technology & Engineering Management Conference (TEMSCON), 324-328, 2017
112017
The brand deletion strategy in brand portfolio management
P Shah
92013
Summative and formative evaluation of marketing teaching portfolios: A pedagogical competence-based rubric
P Shah, DA Laverie, S Madhavaram
Marketing Education Review 30 (4), 208-224, 2020
82020
Video blogs: a qualitative and quantitative inquiry of recall and willingness to share
P Shah, ET Loiacono, H Ren
Social Computing and Social Media. Human Behavior: 9th International …, 2017
82017
Managing customer reactions to brand deletion in B2B and B2C contexts
P Shah
Journal of Retailing and Consumer Services 57 (C), 102223, 2020
72020
Role of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Perspective
P Shah, M Goyal, D Hu
Proceedings of the 22nd Americas Conference on Information Systems, 2016
62016
Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance
F Almazyad, P Shah, ET Loiacono
Journal of Brand Management 30 (4), 367-380, 2023
42023
Product deletion in the information technology industry
P Shah
IEEE Engineering Management Review 47 (4), 55-59, 2019
42019
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