| Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets F Sultan, AJ Rohm, TT Gao Journal of Interactive Marketing 23 (4), 308-320, 2009 | 379 | 2009 |
| Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help? T Gao, MJ Sirgy, MM Bird Journal of Business Research 58 (4), 397-405, 2005 | 337 | 2005 |
| Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance TT Gao, AJ Rohm, F Sultan, M Pagani Journal of Business Research 66 (12), 2536-2544, 2013 | 202 | 2013 |
| Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing AJ Rohm, TT Gao, F Sultan, M Pagani Business Horizons 55 (5), 485-493, 2012 | 195 | 2012 |
| Factors influencing Chinese youth consumers' acceptance of mobile marketing T Gao, F Sultan, AJ Rohm Journal of Consumer Marketing 27 (7), 574-583, 2010 | 186 | 2010 |
| How does residents’ satisfaction with community services influence quality of life (QOL) outcomes? MJ Sirgy, T Gao, RF Young Applied Research in Quality of Life 3 (2), 81-105, 2008 | 159 | 2008 |
| The impact of flow and communitas on enduring involvement in extended service encounters LP McGinnis, JW Gentry, T Gao Journal of Service Research 11 (1), 74-90, 2008 | 136 | 2008 |
| Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China T Gao, AJ Rohm, F Sultan, S Huang Thunderbird International Business Review 54 (2), 211-224, 2012 | 131 | 2012 |
| Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations TT Gao, G Leichter, YS Wei Industrial Marketing Management 41 (4), 659-668, 2012 | 92 | 2012 |
| Managing business relationships during a pandemic: Conducting a relationship audit and developing a path forward M Obal, T Gao Industrial Marketing Management 88, 247-254, 2020 | 84 | 2020 |
| The contingency framework of foreign entry mode decisions: locating and reinforcing the weakest link T Gao Multinational Business Review 12 (1), 37-68, 2004 | 83 | 2004 |
| Studying organizational commitment with the OCQ in the Korean retail context: Its dimensionality and relationships with satisfaction and work outcomes KS Lee, T Gao The International Review of Retail, Distribution and Consumer Research 15 (4 …, 2005 | 77 | 2005 |
| Effects of social bonding in business-to-business relationships T Schakett, A Flaschner, T Gao, A El-Ansary Journal of Relationship Marketing 10 (4), 264-280, 2011 | 62 | 2011 |
| Antecedents to consumer perceptions of sacredness in extended service experiences: the case of golf LP McGinnis, JW Gentry, T Gao Journal of Service Research 15 (4), 476-488, 2012 | 45 | 2012 |
| Enriching customer value research with a relational perspective: evidence from an empirical investigation of organizational buyers' value perceptions T Gao, MJ Sirgy, MM Bird Journal of Relationship Marketing 4 (1-2), 21-42, 2005 | 41 | 2005 |
| Motivational bases for consumers’ underdog affection in commerce LP McGinnis, T Gao, S Jun, J Gentry Journal of Service Management 28 (3), 563-592, 2017 | 25 | 2017 |
| A survey of management educators’ perceptions of unethical faculty behavior T Gao, P Siegel, JS Johar, MJ Sirgy Journal of Academic Ethics 6 (2), 129-152, 2008 | 25 | 2008 |
| Performance effects of global account coordination mechanisms: an integrative study of boundary conditions LH Shi, T Gao Journal of International Marketing 24 (2), 1-21, 2016 | 24 | 2016 |
| Toward a code of ethics for marketing educators MJ Sirgy, JS Johar, T Gao Journal of Business Ethics 63 (1), 1-20, 2006 | 22 | 2006 |
| How do multinational suppliers formulate mechanisms of global account coordination? An integrative framework and empirical study T Gao, LH Shi Journal of International Marketing 19 (4), 61-87, 2011 | 20 | 2011 |
