Gabriel E. Gonzales

20152016201720182019202020212022202320242 1 2 17 41 44 52 21

Karen Page WinterichProfessor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State UniversityVerified email at psu.edu
Gergana Y. NenkovAssociate Professor of Marketing, Boston CollegeVerified email at bc.edu
Margaret MeloyProfessor of Marketing Penn StateVerified email at psu.edu
Christopher BerryAssociate Professor, Department of Marketing, Colorado State UniversityVerified email at colostate.edu
Matthew D. MengUtah State University, Huntsman School of BusinessVerified email at usu.edu
R. Bret LearyUniversity of Nevada, RenoVerified email at unr.edu
Lisa E. BoltonProfessor of Marketing, The Pennsylvania State UniversityVerified email at psu.edu

Gabriel E. Gonzales

Assistant Professor of Marketing, Montclair State University

Verified email at montclair.edu


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Knowing What It Makes: How Product Transformation Salience Increases Recycling KP Winterich, GY Nenkov, GE Gonzales Journal of Marketing 83 (4), 21-37, 2019	173	2019
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives (PBMAs) in Limited Information Environments GE Gonzales, C Berry, MD Meng, RB Leary Journal of Public Policy & Marketing 42 (3), 242-261, 2023	4	2023
Re-analyzing a meta-analysis: another look at choice overload GE Gonzales 2013 National Conference for Undergraduate Research, 2013	3	2013
Why do consumers think it is fair to pay more when buying from producers versus retailers? GE Gonzales, LE Bolton, MG Meloy Marketing Letters 31, 31-35, 2020	2	2020
Fair Prices and Profits Across Channels GE Gonzales The Pennsylvania State University, 2019		2019
Low Fit in Co-Branding: Explaining the Success of Designer-For-Retailer Collaborations GE Gonzales, JH Slot, MG Meloy ACR North American Advances, 2017		2017

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