| Global marketing and advertising: Understanding cultural paradoxes M De Mooij Sage Publications Ltd, 2021 | 3121 | 2021 |
| Consumer behavior and culture: Consequences for global marketing and advertising M De Mooij SAGE Publications Ltd, 2019 | 2184 | 2019 |
| The Hofstede model: Applications to global branding and advertising strategy and research M De Mooij, G Hofstede International Journal of advertising 29 (1), 85-110, 2010 | 1286 | 2010 |
| Convergence and divergence in consumer behavior: implications for international retailing M De Mooij, G Hofstede Journal of retailing 78 (1), 61-69, 2002 | 1138 | 2002 |
| Cross-cultural consumer behavior: A review of research findings M De Mooij, G Hofstede Journal of international consumer marketing 23 (3-4), 181-192, 2011 | 862 | 2011 |
| How ‘social’are social media? A cross-cultural comparison of online and offline purchase decision influences K Goodrich, M De Mooij Journal of marketing communications 20 (1-2), 103-116, 2014 | 480 | 2014 |
| Convergence and divergence in consumer behaviour: implications for global advertising MD Mooij International Journal of advertising 22 (2), 183-202, 2003 | 385 | 2003 |
| The future is predictable for international marketers: Converging incomes lead to diverging consumer behaviour M De Mooij International marketing review 17 (2), 103-113, 2000 | 336 | 2000 |
| Advertising worldwide: Concepts, theories and practice of international, multinational and global advertising MK De Mooij Prentice Hall, 1994 | 310 | 1994 |
| Translating advertising: Painting the tip of an iceberg M De Mooij Key Debates in the Translation of Advertising Material, 179-198, 2016 | 239 | 2016 |
| Cross-cultural research in international marketing: clearing up some of the confusion M De Mooij International Marketing Review 32 (6), 646-662, 2015 | 155 | 2015 |
| On the misuse and misinterpretation of dimensions of national culture M De Mooij International Marketing Review 30 (3), 253-261, 2013 | 149 | 2013 |
| Advertising worldwide: concepts, theories, and practice of International, Multinational, and Global advertising MK Mooij, WJ Keegan (No Title), 1994 | 131 | 1994 |
| Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries M De Mooij International Marketing Review 34 (3), 444-456, 2017 | 112 | 2017 |
| Masculinity/femininity and consumer behavior M De Mooij Masculinity and femininity: The taboo dimension of national cultures, 55-73, 1998 | 71 | 1998 |
| Human and mediated communication around the world M De Mooij Cham, Heidelberg, New York, Dordrecht & London: Springer, 2014 | 65 | 2014 |
| Measuring cross-cultural differences of ethnic groups within nations: Convergence or divergence of cultural values? The case of the United States M De Mooij, J Beniflah Journal of International Consumer Marketing 29 (1), 2-10, 2017 | 58 | 2017 |
| New technology mirrors old habits: online buying mirrors cross-national variance of conventional buying K Goodrich, M de Mooij Journal of International Consumer Marketing 23 (3-4), 246-259, 2011 | 43 | 2011 |
| Mapping cultural values for global marketing and advertising M De Mooij International Advertising, Realities and Myths, 214-218, 2000 | 43 | 2000 |
| Convergence and divergence in consumer behavior: Consequences for global marketing and advertising. MK de Mooij | 37 | 2003 |
Geert HofstedeProfessor Emeritus of Organizational Anthropology and International Management, University of MaastrichtVerified email at bart.nl
