| Online Behavior: Stickiness A Gillespie, M Krishna, C Oliver, K Olsen, M Thiel Vanderbilt University’s eLab, 1999 | 29 | 1999 |
| Using stickiness to build and maximize web site value A Gillespie, M Krishna, C Oliver, K Olsen, M Thiel Retrieved Feb 20, 2011, 1999 | 20 | 1999 |
| Online behaviour-final project-stickiness A Gillespie, M Krishna, C Oliver, K Olsen, M Thiel Vanderbilt University, 1999 | 10 | 1999 |
| Nykaa: A Keen Contest in Beauty Products Retailing M Krishna, S Arora Asian Journal of Management Cases, 09728201221139948, 2022 | 2 | 2022 |
| More outsourcing for banks.(Snap Shot) O Gursel, J Joseph, M Krishna The McKinsey Quarterly, 10-12, 2002 | 2 | 2002 |
| Meesho: mission possible? SV Arora, M Krishna, VL Dhir Emerald Emerging Markets Case Studies 13 (2), 1-25, 2023 | 1 | 2023 |
| Bidding under uncertainty: Harsh constructions S Iyer, M Krishna, SV Arora Emerald Emerging Markets Case Studies 13 (1), 1-20, 2023 | 1 | 2023 |
| Comparing plain epoxy composite with synthesized of 15% glass fiber reinforced epoxy composites plate in CNC drilling to maximize material removal rate MG Krishna, T Maridurai AIP Conference Proceedings 2816 (1), 2024 | | 2024 |
| Serum: differential pricing of the Covid-19 vaccine SV Arora, M Krishna Emerald Emerging Markets Case Studies 13 (1), 1-33, 2023 | | 2023 |
| Morning Star BrandCom: combating Covid-19 vaccine hesitancy V Dwivedi, M Krishna, SV Arora Emerald Emerging Markets Case Studies 12 (4), 1-27, 2022 | | 2022 |
| Moderna's Spikevax: A Prickly Pricing Decision SV Arora, VL Dhir, M Krishna The Case Journal, 2022 | | 2022 |
| Ichalkaranji: India's Manchester needs to weave magic M Krishna, V Sivaraman Emerald Emerging Markets Case Studies 11 (3), https://www.emerald.com …, 2021 | | 2021 |
| UNKNOWNS BEYOND THE BLACK SWAN: A Strategic Perspective for Indian Policy in a Covid-19 World RK Pattnaik, M Krishna Studies in Economics 1 (1), http://arfjournals.com/abstract/23839_1_, 2021 | | 2021 |
| Zoom Video Communications: Flash in the Pandemic or Enduring Success? M Krishna, G Gambhir Ivey Cases, 2021 | | 2021 |
Sunny AroraAssociate Professor of Marketing at SPJIMRVerified email at spjimr.org
