| Trust and commitment within a virtual brand community: the mediating role of brand relationship quality » H Akrout, G Nagy Information and Management, 2018 | 204 | 2018 |
| Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships H Akrout, MF Diallo Industrial Marketing Management, 2017 | 139 | 2017 |
| Affective trust in buyer-seller relationships: a two-dimensional scale H Akrout, MF Diallo, W Akrout, JL Chandon Journal of Business & Industrial Marketing 31 (2), 260-273, 2016 | 102 | 2016 |
| A process perspective on trust in buyer–supplier relationships.“calculus” an intrinsic component of trust evolution H Akrout European Business Review 27 (1), 17-33, 2015 | 37 | 2015 |
| Relationship quality in cross-border exchanges: A temporal perspective H Akrout Journal of Business-to-Business Marketing 21 (3), 145-169, 2014 | 34 | 2014 |
| Trust in B-to-B: Toward a dynamic and integrative approach W Akrout, H Akrout Recherche et Applications en Marketing (English Edition) 26 (1), 1-21, 2011 | 29 | 2011 |
| Perceived Design Affordance of New Products: Scale Development and Validation D El Amri, H Akrout Journal of Business Research (2020) 121 (https://doi.org/10.1016/j.jbusres …, 2020 | 28 | 2020 |
| La confiance en B to B: vers une approche dynamique et intégrative W Akrout, H Akrout Recherche et Applications en Marketing (French Edition) 26 (1), 59-80, 2011 | 25 | 2011 |
| Relation entre fans et marques sur Facebook: quels fondements pour un management efficace des Communautés Virtuelles de Marques? H Akrout, S Cathalo La revue des Sciences de Gestion, 31-42, 2015 | 19 | 2015 |
| Relations entre acheteur et vendeur: les catalyseurs d'une confiance durable W Akrout, H Akrout Decisions marketing, 53-61, 2010 | 19 | 2010 |
| Trust in buyer–Supplier relationships: Evidence from advanced, emerging, and developing markets H Akrout New insights on trust in business-to-business relationships 26, 1-5, 2019 | 17 | 2019 |
| Interpersonal and inter-organizational trust in high-involvement customer–supplier relationships: Antecedents, consequences, and moderators H Akrout, A La Rocca New Insights on Trust in Business-to-Business Relationships: A Multi …, 2019 | 14 | 2019 |
| Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data J Kaswengi, MF Diallo, H Akrout, P Valette-Florence International journal of retail & distribution management 48 (4), 305-325, 2020 | 12 | 2020 |
| Interpersonal trust in BTB buyer/supplier relationship: An empirical study of French industrial sector H Akrout, W Akrout Proceedings of the 23rd IMP Conference: Exploiting the B2B knowledge network …, 2007 | 11 | 2007 |
| RELATIONSHIP: An Empirical Study of French Industrial Sector H Akrout, W Akrout IMP Conference, 2007 | 11* | 2007 |
| Nature et antécédents de la confiance interpersonnelle entre client-fournisseur en milieu industriel 1 H Akrout Revue management et avenir, 27-57, 2005 | 11 | 2005 |
| Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation H Akrout, M Mrad Journal of Business Research 154 (113289), 1-19, 2023 | 9 | 2023 |
| Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities H Akrout, S Guercini Journal of global fashion marketing 13 (2), 91-100, 2022 | 9 | 2022 |
| Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation? H Akrout, J Kaswengi, P Valette-Florence Journal of Business-to-Business Marketing 25 (3), 187-211, 2018 | 4 | 2018 |
| Marketing et globalisation Comment réaliser l'unité au pluriel A Houcine Editions ems, 2005 | 4 | 2005 |
Mbaye Fall DialloFull Professor /Professeur des Universités, University of LilleAdresse e-mail validée de univ-lille.fr
