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Marius K. Luedicke
Marius K. Luedicke
Professor of Marketing, Head of the Institute for International Marketing Management, WU Vienna
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Titel
Zitiert von
Zitiert von
Jahr
Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict
MK Luedicke, CJ Thompson, M Giesler
Journal of Consumer Research 36 (6), 1016-1032, 2010
5112010
Consumer acculturation theory:(crossing) conceptual boundaries
MK Luedicke
Consumption Markets & Culture 14 (3), 223-244, 2011
2302011
Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme
M Luedicke, K Husemann, S Furnari, F Ladstaetter
Long Range Planning, 2016
1512016
Indigenes’ responses to immigrants’ consumer acculturation: a relational configuration analysis
MK Luedicke
Journal of Consumer Research 42 (1), 109-129, 2015
1352015
Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community.
MK Luedicke
Advances in Consumer Research 33 (1), 2006
1312006
Doing well while doing good? An integrative review of marketing criticism and response
VE Stoeckl, MK Luedicke
Journal of Business Research 68 (12), 2452-2463, 2015
992015
From Marketing Ideology to Branding Ideology
SJ Levy, MK Luedicke
Journal of Macromarketing 33 (1), 58-66, 2013
862013
Conflict culture and conflict management in consumption communities
KC Husemann, F Ladstaetter, MK Luedicke
Psychology & Marketing 32 (3), 265-284, 2015
602015
Can Brands Make Us Happy? A Research Framework for the Study of Brands and Their Effects on Happiness
J Bettingen, MK Luedicke
Advances in Consumer Research 36, 308-315, 2009
562009
How brands enchant: Insights from observing community driven brand creation
J Füller, MK Lüdicke, G Jawecki
Advances in Consumer Research 35, 359-366, 2008
502008
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
DML Dr. Andres Barrios, Dr. Kristine De Valck, Dr. Clifford Shultz, Dr ...
Journal of Public Policy and Marketing, 2016
462016
A theory of marketing: Outline of a social systems perspective
MK Luedicke
Springer, 2007
45*2007
Brand communities and their social antagonists: insights from the Hummer case
MK Lüdicke, M Giesler
Consumer tribes, 275-95, 2007
442007
The throwaway society: A look in the back mirror
KU Hellmann, MK Luedicke
Journal of Consumer Policy 41, 83-87, 2018
412018
How globalization affects consumers: Insights from 30 years of CCT globalization research
Z Sharifonnasabi, F Bardhi, MK Luedicke
Marketing Theory 20 (3), 273-298, 2020
392020
Almost equal: Consumption under fragmented stigma
CA Eichert, MK Luedicke
Journal of Consumer Research 49 (3), 409-429, 2022
292022
Contested consumption in everyday life
MK Luedicke, M Giesler
Advances in consumer research 35 (1), 812-813, 2008
282008
Social conflict and consumption: A meta-analytical perspective
KC Husemann, MK Luedicke
NA-Advances in consumer research 41, 355-360, 2013
212013
Towards a narratology of brands
M Luedicke, M Giesler
European Advances on Consumer Research 8, 419-420, 2008
142008
Charismatic entrainment: How brand leaders and consumers co-create charismatic authority in the marketplace
VE Wieser, MK Luedicke, A Hemetsberger
Journal of Consumer Research 48 (4), 731-751, 2021
132021
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