| How travel vlogs on YouTube influence consumer behavior: A use and gratification perspective and customer engagement PH Silaban, WK Chen, TS Nababan, IJ Eunike, ADK Silalahi Human Behavior and Emerging Technologies 2022, 1-16, 2022 | 43 | 2022 |
| Understanding consumers' purchase intention and gift-giving in live streaming commerce: findings from SEM and fsQCA WK Chen, CW Chen, ADK Silalahi Emerging Science Journal 6 (3), 460-481, 2022 | 26 | 2022 |
| Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention PH Silaban, ADK Silalahi, E Octoyuda, YK Sitanggang, L Hutabarat, ... Cogent Business & Management 9 (1), 2062910, 2022 | 21 | 2022 |
| Understanding how product reviews on YouTube affect consumers’ purchase behaviors in Indonesia: An exploration using the stimulus-organism-response paradigm TY Huang, WK Chen, CW Chen, ADK Silalahi Human Behavior and Emerging Technologies 2022, 2022 | 21 | 2022 |
| Parasocial interaction with youtubers: Does sensory appeal in the youtubers' video influences purchase intention? WK Chen, HY Wen, ADK Silalahi 2021 IEEE International Conference on Social Sciences and Intelligent …, 2021 | 16 | 2021 |
| How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA WK Chen, PH Silaban, WE Hutagalung, ADK Silalahi Emerging Science Journal 7 (1), 16-37, 2023 | 13 | 2023 |
| Understanding consumers’ addiction to online mobile games and in apps purchase intention: Players stickiness as the mediation PH Silaban, ADK Silalahi, E Octoyuda Jurnal Manajemen dan Pemasaran Jasa 14 (2), 165-178, 2021 | 13 | 2021 |
| Analysis of the Impact of Social Media Marketing Activities in Brand Loyalty With Brand Awareness As Intermediate Variables (Study on Traveloka Brand) R Pasaribu, A Silalahi Visi Sosial Humaniora 1 (1), 73-83, 2020 | 13 | 2020 |
| Pengaruh Aksesibilitas Dan Daya Tarik Terhadap Loyalitas Wisata Dengan Amenitas Sebagai Variabel Intervening Pada Destinasi Wisata Tuk-Tuk Siadong Kabupaten Samosir PH Silaban, ADK Silalahi, E Octoyuda, D Sinaga Jurnal Manajemen dan Bisnis, 241-246, 2020 | 10 | 2020 |
| The influence of human aspect of accommodation and destination on tourist satisfaction PH Silaban, A Pasaribu, ADK Silalahi International Journal of Innovative Technology and Exploring Engineering 8 …, 2019 | 10 | 2019 |
| Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA PH Silaban, WK Chen, IJ Eunike, ADK Silalahi Cogent Business & Management 10 (1), 2196788, 2023 | 9 | 2023 |
| How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model PH Silaban, WK Chen, S Sormin, YN BP Panjaitan, ADK Silalahi Cogent Social Sciences 9 (1), 2163525, 2023 | 8 | 2023 |
| How travel vlogs on youtube influence consumer travel behavior in Indonesia: Empirical evidence from fsQCA WK Chen, LS Ling, HY Jie, PH Silaban, YK Sitanggang, ADK Silalahi 2022 IEEE 23rd International Conference on Information Reuse and Integration …, 2022 | 8 | 2022 |
| Understanding Consumers' post-purchase behavior by cognitive dissonance and emotions in the online impulse buying context WK Chen, CK Chen, ADK Silalahi 2021 IEEE 22nd International Conference on Information Reuse and Integration …, 2021 | 8 | 2021 |
| Engaging audiences in real-time: The nexus of socio-technical systems and trust transfer in live streaming e-commerce IT Shih, ADK Silalahi, IJ Eunike Computers in Human Behavior Reports 13, 100363, 2024 | 5 | 2024 |
| Does destination promotion on social media affect visit intention? Empirical study on Instagram PH Silaban, L Hutabarat, ADK Silalahi, E Octoyuda Jurnal Manajemen dan Pemasaran Jasa 15 (2), 147-160, 2022 | 4 | 2022 |
| A business model predicting the impact of live-stream marketing on firms' stock price-An event study S Luo, ML Shyu, IT Silalahi, Andri Dayarana K. Shih Heliyon 8 (12), 2022 | 4 | 2022 |
| International Seminar on Application for Technology of Information and Communication (iSemantic) P Page | 4 | 2022 |
| Organizational Ambidexterity and Public Policy Support as Determinants of Business Resilience Among SMEs in Medan, Indonesia: Findings From Regression and fsQCA I Sitinjak, AR Malau, ADK Silalahi 2022 7th International Conference on Business and Industrial Research (ICBIR …, 2022 | 4 | 2022 |
| Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA PH Silaban, WK Chen, BE Silaban, ADK Silalahi, IJ Eunike, HM Damanik Emerging Science Journal 7 (3), 867-889, 2023 | 3 | 2023 |
Ixora Javanisa EunikeUniversitas HKBP NommensenVerified email at student.uhn.ac.id
