| An appraisal of Nigeria’s micro, small and medium enterprises (MSMEs): Growth, challenges and prospects ET Ebitu, B Glory, UJ Alfred British Journal of Marketing Studies 4 (5), 21-36, 2016 | 140 | 2016 |
| Marketing strategies and the performance of small and medium enterprises in Akwa-Ibom State, Nigeria ET Ebitu British Journal of Marketing Studies 4 (5), 51-62, 2016 | 84 | 2016 |
| Business ethics and the performance of service firms in Calabar, Cross River State, Nigeria ET Ebitu, SB Beredugo European Journal of Hospitality and Tourism Research 3 (2), 28-38, 2015 | 62 | 2015 |
| Marketing problems and the performance of selected Small and Medium Enterprises (SMEs) in southern senatorial district of Cross River state, Nigeria ET Ebitu, JA Ufot, PA Olom American International Journal of Contemporary Research 5 (5), 70-76, 2015 | 43 | 2015 |
| The marketing mix element as determinants of consumer’s choice of made-in-Nigeria shoes in Cross River state G Basil, EJ Etuk, ET Ebitu European Journal of Business and Management 5 (6), 2013 | 34 | 2013 |
| Electronic banking and customer satisfaction in commercial banks JA Anyadighibe, ET Ebitu, MS Ezekiel, EE James, CE Asueze UNIBEN Journal of Marketing 2 (1), 129-151, 2023 | 28 | 2023 |
| Factors affecting insurance consumption in Akwa Ibom state, Nigeria ET Ebitu, NI Ibok, PA Mbum Journal of Research in International Business and Management 2 (12), 323-328, 2012 | 25 | 2012 |
| Marketing management and strategy ET Ebitu Calabar: Unical Printing press Ltd, 2015 | 24 | 2015 |
| Marketing communications: An integrated approach ET Ebitu Calabar: University of calabar press, 2012 | 21 | 2012 |
| Marketing strategies and consumers' satisfaction of cement products in Calabar, Nigeria ET Ebitu British Journal of Marketing Studies 2 (6), 52-67, 2014 | 18 | 2014 |
| Promotion management: Concepts and strategies ET Ebitu Calabar: Eddynoll Publishers 112, 2002 | 15 | 2002 |
| Promoting ethical behavior in business in Nigeria and international markets ET Ebitu International Journal of Innovation in Management Sciences 4 (2), 126-130, 2012 | 12 | 2012 |
| Consumer rights, consumer protection and public policy in Nigeria: A critical review ET Ebitu International Business Research 7 (12), 120, 2014 | 9 | 2014 |
| Price-quality dimensions of organizational buying behaviour in Cross River State, Nigeria ET Ebitu, EE Essien, G Basil International Journal of Marketing Studies 4 (4), 78, 2012 | 9 | 2012 |
| Marketing function ET Ebitu Entrepreneurial development: principles and practice, 180-198, 2005 | 9 | 2005 |
| The impact of colonialism on the development of marketing in Nigeria: A dyadic analysis ET Ebitu British Journal of Marketing Studies 4 (2), 1-7, 2016 | 8 | 2016 |
| Comparative analysis of business and consumer buying behavior and decisions: Opportunities and challenges in Nigeria SN Etim, TE Ebitu Br. J. Mark. Stud.(BJMS) 7, 72-86, 2019 | 7 | 2019 |
| Impulse buying behaviour and demographic analysis among university of calabar students, Nigeria ETOM EBITU Impulse 17, 2015 | 7 | 2015 |
| Distribution and logistics management ET Ebitu Uyo: Eddynoll Publishers, 2003 | 7 | 2003 |
| An exploration of emotional intelligence and market segmentation, targeting and positioning in selected central business districts in Nigeria ET Ebitu, PA Mbum, AE Okon International Journal of Marketing Studies 4 (3), 173, 2012 | 6 | 2012 |
