Follow
Kimberly A. Whitler
Kimberly A. Whitler
University of Virginia Darden School of Business
Verified email at darden.virginia.edu - Homepage
Title
Cited by
Cited by
Year
Research in marketing strategy
NA Morgan, KA Whitler, H Feng, S Chari
Journal of the Academy of Marketing Science 47, 4-29, 2019
4602019
Marketing capabilities in international marketing
NA Morgan, H Feng, KA Whitler
Journal of International Marketing 26 (1), 61-95, 2018
2422018
Why Word of Mouth Marketing is the Most Important Social Media
KA Whitler
Forbes, 2014
1612014
Power to the principals! An experimental look at shareholder say-on-pay voting
R Krause, KA Whitler, M Semadeni
Academy of Management Journal 57 (1), 94-115, 2014
1192014
When and How Board Members with Marketing Experience Facilitate Firm Growth
KA Whitler, R Krause, DR Lehmann
Journal of Marketing, 2018
1072018
The impact of cyber attacks on brand image
KA Whitler, P Farris
The Impact of Cyber Attacks on Brand Image,” Journal of Advertising Research …, 2017
64*2017
Upper echelons research in marketing
KA Whitler, B Lee, R Krause, NA Morgan
Journal of the Academy of Marketing Science 49, 198-219, 2021
552021
Can copycat private labels improve the consumer’s shopping experience? A fluency explanation
K Kelting, A Duhachek, K Whitler
Journal of the Academy of Marketing Science 45, 569-585, 2017
482017
Why CMOs Never Last
KA Whitler, N Morgan
Harvard Business Review 95 (4), 47-54, 2017
462017
Customer relationship stage and the use of picture-dominant versus text-dominant advertising: A field study
M Lewis, KA Whitler, JA Hoegg
Journal of Retailing 89 (3), 263-280, 2013
442013
The top management team: Conceptualization, operationalization, and a roadmap for scholarship
R Krause, J Roh, KA Whitler
Journal of Management 48 (6), 1548-1601, 2022
392022
The criticality of CMO-CIO alignment
KA Whitler, DE Boyd, NA Morgan
Business Horizons 60 (3), 313-324, 2017
322017
The influence of the board of directors on outside-in strategy
KA Whitler, CP Puto
Industrial Marketing Management 90, 143-154, 2020
232020
What Western Marketers Can Learn from China
KA Whitler
Harvard Business Review, 77-82, 2019
21*2019
Why the influence of women on boards still lags
KA Whitler, DA Henretta
MIT Sloan Management Review 59 (3), 79-81, 2018
142018
Why too much data is a problem and how to prevent it
KA Whitler
Forbes., 2018
132018
Exogenous brand crises: brand infection and contamination
KA Whitler, A Besharat, S Kashmiri
Marketing Letters 32, 129-133, 2021
112021
Positioning for advantage: Techniques and strategies to grow brand value
KA Whitler
Columbia University Press, 2021
9*2021
The impact of chief marketing officer role variance on marketing capability
KA Whitler, NA Morgan, L Rego
Marketing Science Institute, 20-112, 2020
92020
Why strategic alliances fail: New CMO council report
KA Whitler
Forbes. Retrieved December 17, 2020, 2014
82014
The system can't perform the operation now. Try again later.
Articles 1–20